Acxiom Names Former Microsoft Executive Scott Howe as New CEO and President
July 27 2011 - 8:05AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), the recognized leader in
marketing services and technology, today announced that its Board
of Directors has named marketing and advertising veteran Scott E.
Howe as the company’s chief executive officer and president.
Howe, 43, is a former corporate vice president of Microsoft
Advertising Business Groups. In this role, he managed a
multi-billion dollar business encompassing all emerging businesses
related to online advertising, including search, display, ad
networks, in-game, mobile, digital cable and a variety of
enterprise software applications. Prior to Microsoft, he served in
multiple executive positions within interactive company aQuantive,
which was acquired by Microsoft in 2007.
Michael J. Durham, Acxiom’s non-executive chairman, said the
Board unanimously selected Howe because of his experience in
blue-chip professional services and global online advertising, as
well as his proven track record in profit growth, client service
and corporate leadership.
“Scott has repeatedly demonstrated a creative and innovative
capacity for the development, launch and delivery of new products
and services, creating significant business results,” Durham said.
“He has extensive digital marketing and technology experience, and
is a passionate executive with infectious energy and leadership
abilities. Scott is a valuable addition to Acxiom with a vision for
success for the company, its clients and associates.”
Durham said the Board completed a thorough evaluation of a wide
range of candidates, assisted by Heidrick & Struggles, an
executive search firm. “Scott impressed us with his determination
to lead Acxiom to even greater levels of accomplishment and
growth.”
“I have been given a tremendous opportunity,” Howe said. “Acxiom
has superior talent, incredible technology and a world-renowned
client roster – a strong foundation for success as the lines
between traditional and digital marketing disappear. Marketing has
become extremely complex. It’s changed more in the past 10 years
than in the previous 100. Clients are looking to us to cut through
the clutter and simplify, and it’s our job to be their strategic
advisor. It is a challenge I look forward to embracing.”
Previously, Howe was a corporate officer at aQuantive where he
managed three lines of business, including Avenue A|Razorfish (one
of the world’s largest digital agencies), DRIVE Performance Media
(now Microsoft Media Network) and Atlas International (one of the
top two applications for enterprise software for advertising).
Earlier in his career, he was with The Boston Consulting Group and
Kidder, Peabody & Company, Inc.
Howe is a magna cum laude graduate of Princeton University with
a degree in economics, and he earned an MBA from Harvard
University. He has been a board member for the Internet Advertising
Bureau (IAB) and serves on the Board of Directors of Turn, Inc., a
digital advertising company.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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