Acxiom Appointed by Guardian News & Media to Boost Audience Engagement
August 05 2011 - 9:48AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognised leader in
marketing services and technology, has been appointed by Guardian
News & Media (GNM) to build a single, global customer database.
The move supports the publisher’s recently announced move to become
a digital-first organisation, designed to place open journalism on
the web at the heart of its strategy and drive deeper engagement
with its audiences.
The multi-year contract that was awarded to Acxiom following a
competitive tender process will encompass all of GNM’s on- and
offline media brands, including The Guardian and The Observer.
Acxiom will create a single, global customer database, bringing
together in one place customer details for each brand. Once built,
Acxiom will provide strategic consulting support, campaign
management and reporting on an ongoing basis.
After the design phase of the database is completed, GNM will
have access to multidimensional data to provide its current and
prospective audiences with more relevant and timely digital content
and offers based on their preferences and behaviour.
The programme is expected to significantly improve audience
experience and bring The Guardian and The Observer closer to their
audiences as the business continues its digital expansion. Acxiom
is combining its own proprietary technology with additional tools
and services from external suppliers to develop and manage the
database.
Andre McGarrigle, GNM Customer Insight and Data Strategy
Director, said: “The principle of audience-centricity lies at the
heart of the digital transformation process happening at GNM. Our
investment in this important area is part of an ongoing drive to
continuously improve the relevance and convenience of the content,
products and services we offer our audiences around the world.”
Clare Morgan, Acxiom’s European Director for telco, media and
high-tech, added: “Acxiom is proud to be part of this
transformational project for GNM. Our company is known for
providing strategic direction that delivers insight-driven
solutions for our clients leading to true consumer engagement and
personalised brand experiences.”
About Acxiom
Acxiom is a recognised leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalise consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalised, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About Guardian News & Media
Guardian News & Media (GNM) publishes guardian.co.uk, one of
the world’s leading news websites, and The Guardian and Observer
newspapers. The Guardian was named Newspaper of the Year at the
2011 British Press Awards and recently celebrated its 190th
birthday:
http://www.guardian.co.uk/media/interactive/2011/may/16/moments-that-made-guardian-interactive
GNM is the core business of Guardian Media Group (GMG), whose
sole shareholder is the Scott Trust. The Scott Trust exists to
secure the financial and editorial independence of The Guardian in
perpetuity. GMG has a portfolio of investments, including an
investment fund, a majority share in Auto Trader publisher Trader
Media Group and a minority share in business-to-business media
group Emap, which provide financial stability for the core
business.
GNM digital facts:
- In May 2011, guardian.co.uk reached more than 50 million
monthly unique browsers and 2.8 million daily unique browsers
globally.
- Latest figures show the Guardian’s iPhone app has been
downloaded more than 400,000 times and has generated 67,000 active
subscriptions since January.
- guardian.co.uk has seen access from mobile devices more than
double in the last year to reach over 10% of its total traffic.
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