Acxiom’s CMO Tim Suther Appointed to DMA Board
October 04 2011 - 12:07PM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, today announced that the Direct
Marketing Association (DMA) has appointed Chief Marketing Officer
Tim Suther to their 2012-2013 Board of Directors. The announcement
was made at DMA’s 2011 Annual Business Meeting in Boston.
The DMA is the leading global trade association of businesses
and nonprofit organizations using and supporting multichannel
direct marketing tools and techniques. DMA advocates industry
standards for responsible marketing – both online and offline,
promotes relevance as the key to reaching consumers with desirable
offers, and provides cutting-edge research, education, and
networking opportunities to improve results throughout the
end-to-end direct marketing process.
“In the era of the empowered consumer, marketers increasingly
use multichannel direct marketing principles to drive results,”
said Suther. “It’s a privilege to contribute to the evolution of
this industry as a member of the DMA’s prestigious Board of
Directors. On behalf of Acxiom, I look forward to helping companies
adapt their marketing organizations to drive successful interaction
at every customer touch point.”
As CMO of Acxiom, Suther is responsible for the company’s global
product marketing, strategy and business development
activities. Previously, he led the company’s worldwide
digital, agency and multichannel marketing services business. He
has more than 28 years of experience driving transformational
results at the intersection of data, marketing and technology.
Additionally, Suther is a member of the Board of Advisors for
Loyalty 360, and the North American Advisory Board for the CMO
Council. A critically acclaimed speaker and author, Suther
regularly presents on breakthrough performance at leading global
events, including Forrester Research Forums, Wharton Marketing
Conference, World Financial Symposium, CMO Leadership Forum,
ad:tech, and the Direct Marketing Association.
For more information about how Acxiom is helping clients
transform their marketing capabilities in the face of a rapidly
changing environment, read two recent white papers, “The
Moment of Truth” and “Data is the New Black.”
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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