Acxiom Applauds Macy’s Ranking as DMA Top Marketer of the Year
October 18 2012 - 4:49PM
Business Wire
The Direct Marketing Association (DMA) has honored Macy’s with
its 2012 Marketer of the Year Award, citing Macy’s “outstanding
achievement in the multichannel direct marketing industry.”
Macy’s partners with Acxiom® Corporation (Nasdaq: ACXM) to build
a deeper, cleaner and more complete view of each customer to enable
insight-driven customer communications coordinated across offline
and digital channels.
“Our success is due to a relentless focus on our customers and
staying connected and relevant to them wherever they are and
however they want to connect with us,” said Julie Bernard, Macy’s
group vice president for customer centricity, loyalty, direct
marketing. “Our partnership with Acxiom enables us to have better,
smarter and more personal conversations with our customers, often
resulting in significantly more tailored content and sophisticated
messaging variations through our mail, email and digital touch
points.”
“We congratulate Macy’s on this recognition. It’s a testament to
their focus on customer centricity,” said Jim Harold, leader of
Acxiom’s retail industry group. “Macy’s is a model for putting the
customer first in all decisions and we look forward to helping them
continue to engage their customers in personalized, meaningful ways
and building deeper relationships with their customers.”
Click here for a case study that provides more details on
Acxiom’s partnership with Macy’s.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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