Acxiom Appoints Dana Hayes, Jr. as Group VP, Partner Development
November 27 2012 - 9:50AM
Business Wire
Acxiom® (NASDAQ: ACXM) today announced Dana Hayes, Jr. as
group vice president of partner development. Hayes will lead a new
team focused on building strategic partnerships and distribution
relationships to advance data-driven marketing and advertising
globally.
“Today's marketers need smart, connected experiences across all
their partners to drive better results,” said Nada Stirratt,
Acxiom’s chief revenue officer. “When marketers, agencies,
publishers, and analytics teams work in concert, using the best
available data, marketing becomes more effective, and customer
experiences become more relevant and engaging. I can think of no
one better than Dana to help us build the partnerships necessary to
do this.”
“Acxiom is the gold standard in data, and has trusted
relationships with thousands of marketers around the world. There
is a huge opportunity in working with advertising agencies, online
publishers and software providers. I look forward to creating new
value for our clients and partners alike,” said Hayes.
Hayes has more than 15 years of direct experience in digital
media and marketing. He has held a number of online leadership
roles with digital brands and advertising networks for
companies such as weather.com, Travora Media, QuadrantONE and
Tribune Company. He holds an undergraduate degree from DePauw
University and an MBA from the University of Chicago, Booth School
of Business.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enables marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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