Acxiom Introduces AbiliTag™ to Address Data Needs of Progressive Publishers
February 26 2013 - 12:15PM
Business Wire
Acxiom® (Nasdaq: ACXM), a marketing services and technology
company, unveiled today a solution that enables leading digital
publishers to capitalize on broader, richer datasets, resulting in
more effective advertising for their customers, and higher margins
as a result of a better monetization of their assets.
AbiliTag™, a new technology derived from AbiliTec®, Acxiom’s
leading identity resolution technology, is the first in a series of
transformative solutions to fuel publisher media offerings. The
first of its kind in enabling publishers to onboard first-party CRM
advertiser data, and measurement and attribution across multiple
channels, AbiliTag follows industry guidelines and best practices
for protecting consumer privacy and providing them with greater
transparency and more choice.
“Even the most sophisticated publishers are keeping data in
silos, viewing only a thin slice of what’s available,” said Scott
Howe, Acxiom CEO. “Our solution allows publishers to take offline
data from their advertisers and blend it—fully anonymized—with
other contextual information in a privacy-preserving way. This
creates a more complete picture of consumers and delivers much more
robust advertising value.”
While content and audience are useful, connecting data in
appropriate ways has become the new currency to fuel higher
performing media. By moving beyond typical online, contextual or
behavioral datasets, AbiliTag helps publishers deliver greater
value by combining their data anonymously with the advertiser’s CRM
data assets, the best targeting data available, which includes rich
demographic, attitudinal and predictive data. The result is more
relevant and higher performing media and a superior customer
experience.
Howe made the announcement today at IAB’s Annual Leadership
Meeting in Phoenix Arizona. To learn more, go to
www.acxiom.com/publishers.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enables all sides of the marketing ecosystem to
successfully manage audiences, personalize consumer experiences and
create profitable customer relationships. Our superior
industry-focused approach combines consumer data and analytics,
databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages
over 40 years of experience in data management to deliver
high-performance, highly secure, reliable information management
services. Founded in 1969, Acxiom is headquartered in Little Rock,
Arkansas, USA, and serves clients around the world from locations
in the United States, Europe, Asia-Pacific and South America. For
more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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