Acxiom Does a Four-Win Sweep at ADDY Awards
March 12 2013 - 4:28PM
Business Wire
Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and
software-as-a-service company, took home four ADDY® Awards by the
American Advertising Federation-Little Rock (AAF-LR). The company’s
“Data In Balance” video to consumers won two awards, including the
Gold ADDY and the Judges’ Special Award. Acxiom also won the Silver
ADDY for its client testimonial video for United Airlines and the
Bronze ADDY for an auto industry mailer.
“We’re honored that our work to humanize the value of data to
businesses and people has been so broadly recognized by the AAF,”
said Mark Zembal, Acxiom’s executive creative director. “It’s
particularly gratifying that our ground-breaking ‘Data in Balance’
video was recognized for its ability to demystify data and its
positive potential for people.”
The ADDY Awards attract nearly 60,000 entries each year
nationwide, and have become the nation’s largest and most
comprehensive advertising competition. AAF Little Rock is a
non-profit organization that promotes advertising and creative work
in central Arkansas.
About Acxiom
Acxiom is an enterprise data, analytics and software as a
service company that uniquely fuses trust, experience and scale to
fuel data-driven results. For over 40 years, Acxiom has been an
innovator in harnessing the most important sources and uses of data
to strengthen connections between people, businesses and their
partners. Utilizing a channel and media neutral approach, we
leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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