Acxiom and Facebook Improve Online Advertising Experience with Partner Categories
April 10 2013 - 11:10AM
Business Wire
Acxiom® (Nasdaq: ACXM), an enterprise data, analytics, and
software-as-a-service company, and Facebook, today launched partner
categories, enabling advertisers on Facebook to select specific
audiences based on Acxiom’s interest and behavioral data. By
leveraging insights beyond social personas, partner categories
allow marketing to perform better, agencies to deliver more value,
and advertising to be more relevant to the actual needs of
consumers, all in full compliance with privacy best practices.
Partner categories help Facebook’s advertisers to better connect
with people more inclined to buy certain products or services. For
example, a car dealership could select an audience on Facebook who
is in-market or has an affinity towards a certain car brand using
Audience Propensities™, Acxiom's portfolio of
statistically-validated propensity models. The result is media more
scientifically selected and a greater level of success in reaching
intended audiences.
Additionally, partner categories extend Acxiom’s cross-channel
partnerships between advertisers and publishers. It lets
advertisers select their intended audience once, then effectively
reach and measure that audience across social, digital, mobile,
television, print and email. Privacy best practices are
central to this capability: personally identifiable information is
anonymized and never shared between the advertiser and
publisher.
“Partnering with Acxiom gives marketers a more accurate and
effective way to reach the right groups of real people, which makes
for a better ads experience on our platform,” said Yvette Lui,
Director of Global Marketing Solutions, Global Data & Audience
Partnerships at Facebook. “Targeting features like partner
categories and custom audiences help make the ads people see on
Facebook more relevant to their interests.”
“Partner categories and custom audiences help make the ads
people see on Facebook more relevant to their interests,” said Dana
Hayes Jr., Acxiom’s Global VP of Partner Development. “Acxiom data,
responsibly used in connection with Facebook’s extensive network,
creates more effective marketing practices and compelling consumer
experiences.”
Click here for more information about how partner categories can
improve online advertising relevancy and performance.
Acxiom is a registered trademark of Acxiom Corporation.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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