Acxiom to Provide Direct-to-Consumer Marketing Solution for Wellmark, Inc.
July 18 2013 - 5:59PM
Business Wire
Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and
software-as-a-service company signed a full-scale
direct-to-consumer marketing program with Wellmark, Inc., doing
business in Iowa and South Dakota as an independent licensee of the
Blue Cross and Blue Shield Association.
Acxiom will help Wellmark assess, understand and execute within
the consumer marketplace as it relates to their focus and
innovation surrounding consumer engagement by providing data and
campaign management expertise and collaborating on analytics and
performance reporting into 2016. The solution will include a
wellness engagement strategy and acquisition and renewal campaign
efforts.
“Wellmark is collaborating with Acxiom to take advantage of
their deep expertise in massive data enrichment, which will help us
perform more targeted, direct-to-consumer marketing for both
current customers and prospects,” said Jason Cooper, vice president
of business analytics at Wellmark. “We look forward to providing
effective, relevant and timely communications to help further
engage in and improve the health of our members and the communities
that we serve.”
“More than 50 percent of Americans receive health insurance
coverage through their employers so communicating directly with
consumers is new for most insurance companies,” said Rose Cahill,
Acxiom’s vice president of the healthcare industry. “In the new
retail business environment, interpersonal communication with
members will be essential and Acxiom has the solutions and
expertise to help Wellmark succeed.”
Wellmark is a mutual insurance company owned by its
policyholders. Its subsidiaries provide health coverage to more
than two million members in Iowa and South Dakota. Through the
Blue Cross Blue Shield Association, an association of independent
Blue Cross and Blue Shield plans, Wellmark is part of a trusted
national network that covers more than 100 million people, nearly
one-third of all Americans.
About Wellmark
Wellmark, Inc. (www.wellmark.com ) does business as Wellmark
Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries
and affiliated companies, including:
Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark
Health Plan of Iowa, Inc., insure or pay health benefit claims for
more than 2 million members in Iowa and South Dakota. Wellmark
Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue
Shield of South Dakota, and Wellmark Health Plan of Iowa,
Inc. are independent licensees of the Blue Cross and Blue
Shield Association.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jun 2024 to Jul 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jul 2023 to Jul 2024
