SAN MATEO, Calif., Aug. 13, 2013 /PRNewswire/ -- 4INFO, an
advanced mobile advertising technology company that makes mobile
measurable, today announced the company is partnering with Acxiom
(Nasdaq: ACXM), a leading enterprise data, analytics and software
as a service company. The partnership provides US consumer brands
new levels of mobile advertising precision and confidence for
customer relationship campaigns, including the ability to measure
results where it counts — at the cash register.
Through the partnership, 4INFO now offers its new AdHaven®
Bullseye™ product within the Acxiom® Collaborative Targeting
Suite™. This privacy-compliant solution allows marketers to fully
leverage their company's own first-party CRM data — precisely
targeting and reaching their existing customer base with mobile
advertising, and then measuring campaign effectiveness through
actual sales lift.
"We're enabling an industry first: allowing marketers to target
only their existing customers with mobile advertising on a
one-to-one basis or by segment, without having to worry about
reaching beyond their target or to uninterested consumers," said
Tim Jenkins, CEO of 4INFO. "This
takes cross-channel customer campaigns to a whole new level –
allowing marketers to fully leverage mobile strategies, reach
specific customers at scale, and drive real results for their
companies."
Acxiom is offering this new precision mobile targeting
capability immediately to their customer organizations using the
Collaborative Targeting Suite.
"Our customers are very sophisticated marketers who live in the
world of Big Data. They expect to reach highly-segmented groups of
their existing consumers with extremely relevant offers, and be
able to deliver real results for their companies," said
Dana Hayes, Jr. GVP, Global Partner
Development for Acxiom. "With this new mobile offering, we believe
marketers will find tremendous results by leveraging Collaborative
Targeting across the mobile environment."
Key benefits for brand marketers include:
- Precise targeting through 1:1 matching of 4INFO mobile data
with a company's own customer (CRM) data or using Acxiom
segmentation data, combined with propensity modeling and
segmentation. Allows marketers to narrow their campaign focus to
only the most relevant customers.
- Measurement of campaigns through actual sales lift, shows
marketers what is working and where their advertising spend is most
effective.
- Cross-platform campaign capability allows marketers to reach
customers via both apps and Web across major mobile operating
systems without limit, including: iOS, Android, and webOS.
- National reach of more of than152 million consumers' mobile
devices in 101 million households.
- Precision matched with privacy by design, enabling an accurate
match between household data and mobile device data, without
exposing any personally identifiable information.
In addition to the Collaborative Targeting Suite enhancements,
today's partnership announcement also allows 4INFO to offer Acxiom
data within the AdHaven Bullseye product, providing direct 1:1
matches with consumer data within financial services, retail and
automotive sectors.
About 4INFO
4INFO is the first company to solve the
mobile advertising conundrum of measuring ROI, enabling mobile to
become an integral and essential element in every marketing plan,
and in turn unlocking the potential of mobile for consumer packaged
goods, automotive, financial, retail and other major brand
advertisers. The company's flagship product called AdHaven®
Bullseye™ leverages Big Data and proprietary technologies to
precisely target ad delivery to more than 152 million mobile
devices in 101 million households, allowing advertisers to target
mobile ads with the same precision as online advertising and direct
mail using only anonymous, non-personal data. Even more importantly
advertisers can measure what matters—actual sales lift at the cash
register from their mobile ad spend. The AdHaven platform provides
marketers with precise device and consumer targeting across
multiple mobile channels, including display, apps, video, SMS and
rich media. 4INFO is headquartered in San
Mateo, CA. Learn more at www.4info.com.
About Acxiom
Acxiom is an enterprise data, analytics
and software as a service company that uniquely fuses trust,
experience and scale to fuel data-driven results. For over 40
years, Acxiom has been an innovator in harnessing the most
important sources and uses of data to strengthen connections
between people, businesses and their partners. Utilizing a channel
and media neutral approach, we leverage cutting-edge, data-oriented
products and services to maximize customer value. Every week,
Acxiom powers more than a trillion transactions that enable better
living for people and better results for our 7,000+ global clients.
For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
Contact:
Susan Hinds
913.660.9624
SHinds@morningstarcomm.com
SOURCE 4INFO