Martini, Acxiom and Ipsos Partner to Provide Brands With Comprehensive Affluent Audience Insights and Research
November 19 2013 - 9:00AM
Marketwired
Martini, Acxiom and Ipsos Partner to Provide Brands With
Comprehensive Affluent Audience Insights and Research
SAN FRANCISCO, CA and NEW YORK, NY--(Marketwired - Nov 19, 2013)
- Martini, the experts in engaging the audience with the most money
and influence online, has partnered with the most prestigious
offline and online data service company Acxiom® (NASDAQ: ACXM), and
Ipsos (Mendelsohn), the independent market research firm recognized
for its annual survey of the affluent. The partnership integrates
the unique marketing, data and research services that all three
companies offer to provide actionable insights and research about
the media habits and lifestyle behaviors of affluent households in
the U.S. With roughly 63 percent of marketers projecting that the
dollars allocated to online brand advertising will grow this year*,
the partnership was created to not only serve the needs of a
growing number of brands vying to drive more awareness online, but
to help marketers strategically target the affluent audience
segment. At its core, the combined offering will integrate offline
and online insights and research specific to affluent behaviors to
fuel greater cross-channel awareness, consideration, sales and
loyalty.
Skip Brand, CEO of Martini, stated, "The value of this
partnership is bringing actionable insights to luxury brand
advertisers based on adding 35 years of the Ipsos Mendelsohn survey
and four decades of Axciom data aggregation and analytics into a
real-time solution that delivers the right message, to the right
consumer, at the right time. Actionable insights are the future of
digital advertising."
This partnership will help brand advertisers validate the
affluent audience they are looking to reach, measure success beyond
the click-through rate (CTR), open up an affluent data marketplace
using first- and third-party data, and provide them with the
ability to predict the content, formats, channels and creative
elements that will perform well in a brand campaign.
Steve Kraus, chief insights officer for the Audience Measurement
Group, Ipsos MediaCT, who oversees the Ipsos Mendelsohn survey,
provides media habits and lifestyle choices of the affluent, and
through the partnership can monitor and survey the behaviors of
upscale households in regard to purchasing luxury goods and
services in real-time. As Kraus noted, "Looking at affluents as a
whole and at our results from year to year, we see big growth in
their consumption of digital media. Their ownership of tablets is
way up, and this partnership allows us to take a 360 degree
approach, which is now measuring online as much as we are measuring
offline."
Scott Howe, CEO and president of Acxiom, believes Acxiom's four
decades of managing and analyzing consumer data are helping clients
do something they never dreamed possible. Howe shared, "Martini
shares that dream and works with us on understanding the affluent
to find new customer segments within the upscale market.
Understanding insights and data makes brand advertising achieve its
potential."
*2013 Online Advertising Performance Outlook, Vizu, and
Nielsen
About Acxiom Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
About Ipsos Ipsos is an independent market research company
controlled and managed by research professionals. Founded in France
in 1975, Ipsos has grown into a worldwide research group with a
strong presence in all key markets. In October 2011 Ipsos completed
the acquisition of Synovate. The combination forms the world's
third largest market research company. With offices in 85
countries, Ipsos delivers insightful expertise across six research
specializations: advertising, customer loyalty, marketing, media,
public affairs research, and survey management. Ipsos researchers
assess market potential and interpret market trends. They develop
and build brands. They help clients build long-term relationships
with their customers. They test advertising and study audience
responses to various media and they measure public opinion around
the globe. Ipsos has been listed on the Paris Stock Exchange since
1999 and generated global revenues of EUR1,789 billion (2.300
billion USD) in 2012. Visit www.ipsos-na.com to learn more about
Ipsos offerings and capabilities.
About Martini Martini specializes in helping the world's most
prestigious brands engage the audience with the most money and
influence online. Leveraging proprietary insights on where and how
the affluent consume media, Martini provides sophisticated
solutions for delivering compelling rich media campaigns that
integrate content, video and social functionality across the
passion-based, niche sites this audience interacts with, at work
and at play. It's affluent advertising engineered. Headquartered in
San Francisco, Martini has offices in New York, Chicago, Detroit,
Los Angeles and London. Visit www.martinimediainc.com to learn
more.
Media Contact Brook Terran Blast PR on behalf of Martini Email
Contact 225-238-1090
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