Acxiom Awards Grant to Create Framework for Ethical Use of Big Data
October 01 2014 - 2:00PM
Business Wire
Big Data Ethics Methodology will Help Companies
Assess Ethical Issues Related to the Use of Data in Marketing and
Advertising
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it has awarded
a research grant to The Information Accountability Foundation (IAF)
to expand its work on the Ethical Big Data Framework to the
marketing and advertising industry.
The Foundation is currently in phase one of a “Big Data” ethics
project, which entails the creation of a unified ethical framework
with questions devised to evaluate projects to ensure they are
ethical. Acxiom’s grant – consisting of $50,000 for research and
development – will allow the Foundation to extend its project to
the marketing and advertising industry once the current phase is
completed in October 2014.
“Big Data ethics are fundamental to data-driven marketing,” said
Acxiom CEO Scott Howe. “We are long-time supporters of the ethical
use of data and have been extremely vocal about the responsibility
that we all have in ensuring that data is used in a responsible
manner.”
Scott Taylor, HP Chief Privacy Officer and member of the
Foundation's Board of Directors, said, “This is the first
commitment to build the Foundation's vision into business tools,
and the Foundation is looking forward to the challenge.”
“There is an imperative need for new tools,” said IAF Executive
Director Marty Abrams. “Innovative privacy assessments of business
practices must take into consideration all human interests and
rights in addition to those of society and business.”
Abrams will work with Acxiom to create a discussion draft that
will be shared with members of the advertising and marketing and
civil society to incorporate their thoughts as a way to ensure that
the tools are workable and meaningful to all users. The completion
of the project is estimated to occur in the first quarter of
2015.
Acxiom’s grant for this research represents another contribution
to the industry at a time when government, business, regulators and
advocates concur that Big Data and the internet of things have
begun to stress traditional approaches to privacy and data
protection.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
About IAF
The Information Accountability Foundation is a non-profit
research and educational organization founded to integrate
accountability and data stewardship as key components of
information policy, innovation, and effective enforcement. The
Foundation’s stated mission is to further accountability-based
information governance through active consultations and research,
in collaboration with governments, enforcement agencies, business,
and civil society so that data protection may be effective in
facilitating information driven innovation while protecting
individuals’ rights to privacy and autonomy.
Acxiom CorporationInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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