Acxiom and Weibo Launch Big Data Marketing Platform “Audience Onboard”
October 21 2014 - 12:48PM
Business Wire
New Platform Helps Advertisers Unleash the
Value of First Party Data to Improve Audience Reach
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced a strategic
partnership with Weibo Corporation (Weibo), China’s leading social
media platform. As part of the relationship, Weibo will leverage
the Acxiom Audience Operating System® (AOS ®) to deliver greater
digital marketing efficiency to its advertisers in a
privacy-compliant way via Acxiom’s data privacy protection
technology.
AOS allows marketers, agencies and publishers to plan, buy and
optimize audiences across channels, devices and applications with
precision and scale. This breakthrough technology will allow Weibo
to achieve more accurate data matching and analysis, improved ROI
and greater value for its customers. Acxiom Safe Haven™ capability
removes PII and replaces it using anonymized storage of contact
history to support expanded analytics in a privacy-compliant way.
This unique approach to “data hashing,” along with decades of
leadership and best practices experience in data security and
compliance around the globe, has established Acxiom as an industry
leader, particularly among the world’s largest financial services
providers.
“As a leading Chinese-language social media platform, we are
always seeking new ways to maximize value for our customers based
on the vast data resources of Weibo, in a more secure and efficient
manner,” said Yajuan WANG, Vice President, Commercial Operation of
Weibo. “Using AOS and Acxiom Safe Heaven, we are able to establish
the first personal data protection mechanism in China that provides
more effective digital marketing solutions to our advertisers.”
“Acxiom’s AOS has powered Weibo’s first integration between
online and offline marketing data, already resulting in a nearly
fivefold increase in sales for one Weibo client,” adds Dr. Yu KONG,
General Manager of Acxiom China. “This strategic partnership with
Weibo further cements Acxiom’s key role in future developments
within Chinese social media marketing and reiterates the company’s
strong commitment to the local market.”
“The ethical use of data always has and will always be one of
Acxiom’s guiding principles,” said Dr. JJ PAN, Director of Privacy
and Public Policy at Acxiom Asia Pacific. “We will continue to look
for new ways to improve consumers’ confidence in our high standards
for data collection and use.”
About Weibo
Weibo is a leading social media platform for people to create,
distribute and discover Chinese-language content. By providing an
unprecedented and simple way for Chinese people and organizations
to publicly express themselves in real time, interact with others
on a massive global platform and stay connected with the world,
Weibo has had a profound social impact in China.
Weibo has become a cultural phenomenon in China. Weibo allows
people to be heard publicly and exposed to the rich ideas, cultures
and experiences of the broader world. Media outlets use Weibo as a
source of news and a distribution channel for their headline news.
Government agencies and officials use Weibo as an official
communication channel for disseminating timely information and
gauging public opinion to improve public services. Individuals and
charities use Weibo to make the world a better place by launching
charitable projects, seeking donations and volunteers and
leveraging the celebrities and organizations on Weibo to amplify
their social influence.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. Please click here for
more information on Acxiom China. And to access the global Acxiom
webpage, please visit: www.acxiom.com.
Acxiom®, Acxiom Audience Operating System® and AOS® are
registered trademarks of Acxiom Corporation.
Acxiom ChinaVivien Zhao, +86 21 6132
3352vivien.zhao@acxiom.com
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