Acxiom Boosts Key Strategic Offerings
October 30 2014 - 12:38PM
Business Wire
Appoints Recognized Leading Executives to
Drive Growth of Global Analytics and Consulting Business, and
Award-Winning Digital Impact; New leader for West Coast Also
Named
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced three strategic
hires, further strengthening its executive bench. Peter Davis joins
as group vice president, global consulting and analytics, Chris
Polishuk as group vice president, West Coast, and David Bonalle as
head of Digital Impact.
“Transformational 1:1 marketing platforms and innovative
measurement analytic tools like the Audience Operating System®
(AOS®) and the Big Data Environment, require strong leaders to
drive the rapid pace of innovation,” said Nada Stirratt, chief
revenue officer at Acxiom. “We are thrilled to welcome David, Pete
and Chris and equally excited about our company’s ability to
attract such smart and talented individuals with both deep industry
expertise and clear alignment with our vision.”
As the global leader in data science and one of the originators
of data-driven marketing, Acxiom Consulting and Analytics Services
aligns multi-channel contacts strategies, predictive consumer
insights and real-time technology to enable highly personalized
brand experiences. Peter Davis brings a wealth of knowledge in both
consulting and general management and will be instrumental in
further advancing this offering, which is currently experiencing
double-digit growth. He joins Acxiom from BCG consulting and also
served as an advisor for McKinsey. Additionally, Davis held senior
positions at Booz Allen and Merrill Lynch and was President of
McGraw Hill – Education, a $2.7BN business with over 6,000
employees worldwide.
Chris Polishuk is a former Acxiom executive that is returning to
the company to lead the West Coast business. In this role, he will
be tasked with client management, revenue and profitability for
Acxiom customers in that region. This includes new client
acquisition and existing customer management, as well as leading a
team of sales and account management VPs and their respective
teams.
Prior to Acxiom, Polishuk worked at Birst where he ran direct
sales for all of North America. He also held sales and business
development positions at Nimblefish, SAS and Protagona. Polishuk
has more than 15 years of experience working with customers in
analytically driven marketing.
Award-winning Acxiom Digital Impact combines the global scale of
Acxiom’s database marketing heritage with unmatched service and
technology to deliver innovative solutions across email, mobile,
social, websites and display advertising. Digital Impact, which
recently received 15 Internet Advertising Competition (IAC) awards
for its work for clients such as Skype, Sony, L’Oreal, and Rodale,
will greatly benefit from David Bonalle’s creative talent. Bonalle
joins Acxiom from BNY Mellon where he was a managing director and
the head of big data. Previously he served as executive vice
president and head of marketing and client insights for
KeyBank.
Prior to KeyBank, Bonalle spent 14 years at American Express
where he worked in both the card issuing and merchant businesses
for client accounts such as Google, Yahoo, Pay Pal and Amazon, as
well as developed an innovative new product that earned more than
30 patents.
Bonalle and Davis will be based in New York, while Polishuk will
be based in San Francisco.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
AcxiomCorporate Communications:Ines Gutzmer,
404-434-0237ines.gutzmer@acxiom.comGACXM
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