Acxiom Announces Industry’s First Privacy-Safe Marketing Analytics Environment
May 12 2016 - 8:00AM
Business Wire
Connected, Closed-Loop Solution Measures
Marketing Impact on Sales, Speeds Time to Insights and Bridges Data
Science Skills Gap
Valassis Among Clients to Unify Omni-Channel
Data for Marketing Insights
Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and
software-as-a-service company, today announced the Acxiom Marketing
Analytics Environment™, a privacy-safe, closed-loop marketing
analytics solution that allows clients to quickly leverage the
power of data science and analytics to drive improved customer
experiences and higher return on marketing investment.
According to a recent report¹ written by Forrester Principal
Analyst, Jennifer Belissent, PH.D., “While 73 percent of companies
understand the business value of data and aspire to be data-driven,
just 29 percent confirm that they are actually turning data into
action.”
In order to transform data into action, marketers must integrate
both online and offline campaigns as well as transactional data.
Acxiom Marketing Analytics Environment is a fully managed service
that integrates online and offline data from disparate sources
using Acxiom’s industry leading tools for people-based recognition:
AbiliTec® and LiveRamp Customer Link™. By providing a unified
customer view across multiple touch points and connecting online
and offline purchase activity in a privacy-safe way, Acxiom
Marketing Analytics Environment allows marketers to boost their
marketing outcomes with minimal resource investment. Further,
Acxiom Marketing Analytics Environment is fully integrated with
LiveRamp Connect™, enabling marketers to take action based on the
analysis. With the option to use Acxiom’s data science experts, the
solution also helps marketers directly address resource bandwidth
gaps.
“Clients can bring together online and offline information with
unprecedented accuracy and consistency to continually optimize
their marketing—and do so with the highest confidence that they’re
protecting the consumer’s privacy,” said Dennis Self, president and
general manager of Acxiom’s Marketing Services Division. “Acxiom
Marketing Analytics Environment accelerates speed to insight by
eliminating common obstacles faced by marketers due to disparate
data sources, media fragmentation, consumer privacy concerns and
scarcity of skilled resources.”
Valassis, a leader in intelligent media delivery, is just one of
many clients across the retail, media, and financial services
industries that has adopted Acxiom Marketing Analytics Environment
to better understand consumers and optimize marketing across
channels, both offline and online.
Acxiom Marketing Analytics Environment – which was first
introduced to clients and agencies in July 2015 – is distinctive
from other marketing analytics offerings because of its
comprehensive functionality that includes:
- The ability to unify online and offline
data using the people-based recognition capabilities of Acxiom
AbiliTec and LiveRamp Customer Link
- Privacy-safe data anonymization and
matching within Acxiom’s Safe Haven to protect consumer
privacy
- Marketing analytics and modeling
applications to create insights and transform them into target
audiences
- Data activation across an ecosystem of
more than 300 integration partners via LiveRamp’s onboarding
- Acxiom Managed Services that connects
business objectives to actual results and bridges data science
skills and resource gaps
- Prebuilt integration to
industry-standard analytics tools such as Tableau, Rev R, Hive,
Pig, Spark, Oozie, and more, with plans to expand to further
tools
- Applied industry best practices in data
integration
- Designed to support go-to-market
partners with access points for partner code, third-party tools,
and data
Acxiom Marketing Analytics Environment is available to brands
that want to transform their marketing organizations into a
data-driven profit center. For more information about Acxiom
Marketing Analytics Environment visit www.acxiom.com/analytics.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
1 Forrester Research, Inc., “Insights Services Disrupt The Data
and Analytics Market”, February 8, 2016
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AcxiomSherry Hamilton, 501-252-6029Corporate
Communicationssherry.hamilton@acxiom.comGACXM
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