Acxiom Partners with DataXpand to Enable Advertisers to Reach Lucrative Latin American, Spanish and U.S. Hispanic Audiences
April 27 2017 - 9:00AM
Business Wire
Collaboration Provides Access to 250 Million
Unique Internet Users, Significantly Extending Number and Scope of
Customers and Prospects Available to Marketers
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced a new partnership with DataXpand,
the first international data management platform (DMP) and
data/audience marketplace, which launches Acxiom’s Latin America,
Spain, and U.S. Hispanic digital audience. Acxiom clients may now
tap into data on internet behavior, interests, and demographics to
market their products and services to a vast new population of
consumers in the digital ecosystem. Acxiom will also become
DataXpand’s distribution partner for audience data in the United
States, by connecting DataXpand’s rich, third-party data to
Acxiom’s premier digital marketing ecosystem.
“With U.S. Hispanic purchasing power estimated to reach $1.7
trillion in 2017, digital and mobile advertising spend slated to
top $20.5 billion in Latin America by 2019, and household per
capita consumption expenditure approaching $17,000 in Spain, these
markets present enormous opportunity for marketers,” stated Marc
Fanelli, Audience Solutions group vice president at Acxiom. “As a
result of this collaboration with DataXpand, Acxiom clients can now
reach more than 250 million additional online users, including more
than 150 million across 18 countries in the LATAM region.”
Through this partnership, which supports Acxiom’s global data
expansion strategy, agencies, platforms, and content publishers may
now reach more than 35 percent of Latin American, Spanish, and U.S.
Hispanic internet users, and target these users based across more
than 500 distinct clusters. Age, gender, interest, intent, and
brand discovery data enable a true people-based marketing strategy,
ensuring marketers reach consumers when, where, and how it is most
effective. Marketers can have confidence they are accessing a
privacy-compliant data set to which Acxiom’s gold standards of data
due diligence and permissibility have been applied, and consumers
benefit by receiving more relevant marketing offers via the
channels they prefer.
“Acxiom has long been recognized for its leadership in curating
the best and most reliable audience clusters, based on how users
browse the internet, and show interest or intent,” noted Sebastian
Yoffe, cofounder and managing director of DataXpand. “Thanks to
this novel partnership, together we can now help global marketers
execute successful audience-based digital programs focused on
Hispanics in the U.S., as well as consumers in Spain and across the
LATAM region. Additionally, by working together, DataXpand and
Acxiom are enabling expanded data and distribution capabilities for
our shared clients.”
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 45 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. For more
information about Acxiom, visit Acxiom.com.
About DataXpand
DataXpand is the first International Data Management Platform
(DMP) and Data/Audience Marketplace with truly global scale and
reach. DataXpand provides rich third-party data for previously
untouched markets including Europe, U.S. Hispanics, Central, South
America and the Caribbean. Through our premium publisher partners,
we create the best and most reliable audience clusters based on how
users browse, search, show interest or intent. DataXpand currently
has partnerships with more than 350 publishers, 250 million unique
users and is integrated with more than 40 platforms.
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