Acxiom Selected by Michaels for Omnichannel Marketing Solution
May 31 2017 - 8:30AM
Business Wire
Acxiom’s End-to-End, Data-Driven Ecosystem to
Enhance Customer Experience and Optimize Marketing Investment
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced an expansion of its collaboration
with Michaels Stores, Inc., the largest specialty retailer of arts
and crafts in North America. Michaels has selected Acxiom’s
integrated, data-driven marketing solutions to deliver more
personalized customer experiences.
Providing enhanced campaign measurement and analytics, Acxiom’s
comprehensive solution brings together strategy, first- and
third-party data, and advanced analytics to enable a 360 degree
view of Michaels’ customers across both digital and offline
channels.
“We are committed to engaging with our customers when, where,
and how they want, and Acxiom enables us to do just that,” noted
Steve Carlotti, EVP – Marketing, The Michaels Companies, Inc.
“Acxiom connects our marketing and advertising ecosystem at the
data layer. This will help us improve our customer engagement,
increase the relevance of our customer communication, and enable us
to more fully measure the effectiveness of our marketing
programs.”
“We’re pleased to expand our partnership with Michaels and
commend the brand’s forward-looking approach to people-based
marketing,” stated Dennis Self, president and general manager of
Acxiom’s Marketing Services division. “As an Omnichannel
Integrator, Acxiom Marketing Services is uniquely positioned
to help Michaels enable great customer experiences, built on
ethical data use and first-in-class identity resolution
solutions, by providing an integrated and complete customer
view across their digital and offline channels.”
Acxiom tailored a use-case-focused solution combining data,
strategy, analytics and managed services along with a data
environment to enhance people-based marketing capabilities. The
Open Garden approach brings together a complete view of the
customer at the data layer that empowers Michaels to test and
manage an always-evolving mix of customer-focused solutions for
optimizing digital campaigns, direct mail, mobile, and email
marketing across all channels.
About Acxiom
Acxiom provides the data foundation for the world’s best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
About Michaels Stores, Inc.
The Michaels Companies, Inc. is North America's largest
specialty provider of arts, crafts, framing, floral, wall décor and
seasonal merchandise for the hobbyist and do-it-yourself home
decorator.
As of January 28, 2017, the Company owned and operated 1,367
stores in 49 states and Canada under the brands Michaels, Aaron
Brothers and Pat Catan's. The Michaels Companies, Inc. also owns
Artistree, a manufacturer of high quality custom and specialty
framing merchandise, and Darice, a premier wholesale distributor in
the craft, gift and decor industry. The Michaels Companies, Inc.
produces a number of private brands, including Recollections®,
Studio Decor™®, Bead Landing®, Creatology®, Ashland®, Celebrate
It®, ArtMinds®, Artist's Loft®, Craft Smart®, Loops & Threads®,
Make Market™, Foamies®, LockerLookz®, Imagin8® and Sticky Sticks®.
Learn more about Michaels at www.michaels.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170531005445/en/
Havas Formula for AcxiomAlison Flood,
619-234-0345acxiom@havasformula.comorMichaels Stores,
Inc.ICR Inc.Julia Young, 646-277-1280julia.young@icrinc.com
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