Embrace Home Loans Partners with Acxiom for Digital Transformation and Marketing Growth Strategy
May 31 2017 - 8:30AM
Business Wire
Acxiom’s Omnichannel Integration Solution to
Provide a Complete Suite of Data, Onboarding and Marketing Services
for Superior Customer Experiences
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced a partnership with Embrace Home
Loans (Embrace), one of the nation's leading and fastest-growing
full-service direct mortgage lenders. Hyper-focused on its
customers, Embrace will leverage Acxiom’s end-to-end data-driven
ecosystem to boost the effectiveness of its marketing programs as
it establishes itself as the leading distributor of mortgages in
the U.S. As an Omnichannel Integrator, Acxiom has tailored a fully
integrated solution that brings together data, strategy and
advanced analytics, enabling Embrace to have a singular view of
customers and prospects across digital and offline channels.
“Embrace Home Loans is among a growing number of innovative
brands to recognize that the changing landscape requires a novel
approach to integrating digital and offline marketing programs to
truly move the needle, and we’re honored to support Embrace’s
marketing evolution,” said Dennis Self, President and General
Manager, Marketing Services at Acxiom. “Embrace has established
itself as a trusted, customer-centric company, and we’re excited to
collaborate with the Embrace team, ensuring consumers receive the
information they need, when they need it, with a complete
people-based, omnichannel solution.”
In an effort to better understand its customers and enhance
their experience across communication touchpoints, Embrace tapped
Acxiom to support its transformation from strictly offline
marketing to an increasingly digital, omnichannel approach. Embrace
required a solution that would demonstrate immediate impact and
enable the company to reach a qualified audience and assess the
effectiveness of its digital and television marketing investments.
Acxiom’s “Open Garden” environment was particularly attractive to
Embrace, as it allows the brand to integrate a wide variety of
solutions and select a multitude of partners that best meet its
needs now and in the future.
“As we’ve been observing customer purchasing habits, it has
become evident that we needed to evolve our marketing strategy to
meet the omnichannel behavior of today’s consumer,” said Anthony
Branda, Chief Data and Analytics Officer at Embrace. “Acxiom not
only has deep expertise in connecting data for seamless,
people-based marketing, but it is a trusted leader in data
protection and consumer privacy. As a customer-first company, it’s
essential that our partners display the same level of transparency
our customers have come to expect.”
To address Embrace’s specific needs and help the company improve
its customer acquisition efforts through new and additional
channels, Acxiom provides omnichannel integration services, data
environments for prospects and customers, onboarding for digital
targeting, and measurement and analytics services. Acxiom’s
integrated approach enables Embrace to incorporate third-party
solutions that best meet its needs, which is critical to success in
year one. The multifaceted, omnichannel integration solution will
allow Embrace to gain valuable insights on customer and prospect
behavior and preferences, create an omnichannel view of the
consumer, and onboard that data for people-based marketing
initiatives across digital channels in a privacy-compliant
environment.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
About Embrace Home Loans
Founded in 1983, Embrace Home Loans is a direct lender for
Fannie Mae and Freddie Mac, approved by FHA and VA, and an issuer
for Ginnie Mae. Embrace Home Loans has remained a prominent leader
in the industry, having helped hundreds of thousands of individuals
and their families purchase new homes, lower their monthly payments
and consolidate high-interest debt since its inception. With 80+
offices and licensed in 46 states and D.C., Embrace has been
recognized seven times as one of the Best Medium-sized Companies to
Work for in America by Fortune and four times as one of
the Fastest Growing Companies in America by Inc. The company
has also been recognized eleven times as one of the Best Places to
Work in Rhode Island and as the Most Community Involved Company in
Rhode Island by Providence Business News. For more
information, please visit www.embracehomeloans.com.
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