LEESBURG, Va., June 6, 2017 /PRNewswire/ -- Gravy
Analytics, a leading provider of real-world consumer intelligence
based on verified attendances, and LiveRamp™, an Acxiom®
company (NASDAQ: ACXM) and leading provider of omnichannel identity
resolution, today announced the availability of Gravy Audiences
through the LiveRamp IdentityLink™ Data Store. This partnership
lets marketers access Gravy's exclusive audiences through
LiveRamp's extensive network of programmatic advertising partners
and serves as a data foundation that enables marketers to deliver
more timely and relevant messaging to consumers.
![Gravy Analytics Gravy Analytics](https://mma.prnewswire.com/media/519190/Gravy_Analytics_Logo.jpg)
Gravy Analytics offers mobile, location-based consumer audiences
based on permissibly verified attendances at local events and
venues. Using a comprehensive U.S. events database, Gravy curates
more than 200 premium audiences in the lifestyle, enthusiast and
intender categories. Unlike modeled audiences, Gravy Audiences are
built using deterministic data that confirms attendance at a
relevant event or venue. For example, only devices observed at a
recent open house or mortgage lender will be included in an
in-market home buyers segment. As a result, Gravy Audiences are
among the most efficient and high-performing mobile audiences
available today.
"Gravy is an exciting addition to our partner ecosystem, and we
are pleased to make their precision audience data available to more
data buyers," said LiveRamp's head of data partnerships,
Luke McGuinness. "Gravy offers
audiences in the market that are based on what consumers actually
do. Together, we're enabling marketers to reach highly engaged
mobile consumers with relevant advertising at scale."
Gravy Audiences are powered by Gravy's highly scaled network of
mobile devices, and processed against Gravy's AdmitOne™ attendance
verification platform. AdmitOne analyzes over 8 billion location
signals daily to verify consumer attendances at events, activities,
and places, and create powerful audiences based on mobile
consumers' real-world behavior.
"We're thrilled to share Gravy's premium, interest-based mobile
audience data with LiveRamp's extensive partner network," said
Anurag Mehta, senior vice president
and general manager, Gravy Analytics. "Our partnership with
LiveRamp enables virtually any advertiser to access our audiences
through their DSP or DMP of choice in a privacy-compliant manner,
and sets the stage for new and truly innovative marketing
campaigns."
Digital marketers can also extend Gravy's mobile audiences to
cross-platform advertising campaigns. Using LiveRamp's identity
resolution, marketers can now engage consumers based on their
interests and affinities across channels and device types. This
next-generation of data-driven marketing lets agencies and brands
seamlessly connect their online and offline marketing campaigns,
informed by where mobile consumers go and what they do each
day.
About Gravy Analytics
Gravy Analytics delivers real-world consumer intelligence to
advertisers and brands. Where we go is who we are. Gravy's patented
technology, AdmitOneTM, verifies consumer
attendances at millions of places and events, providing
unprecedented insight into consumer activities and
interests. Advertisers rely on Gravy Audiences to power
precision-targeted mobile advertising campaigns. Brands trust Gravy
Insights to provide unmatched customer and competitive
intelligence. Gravy Analytics processes billions of location
signals each day from its nationwide base of opted-in mobile
devices for unparalleled reach and scale. For more information,
visit www.gravyanalytics.com.
About LiveRamp
LiveRamp offers brands and the companies they work with identity
resolution that is integrated throughout the digital ecosystem, and
provides the foundation for omnichannel marketing. IdentityLink
transforms the technology platforms used by our clients into
people-based marketing channels that improve the relevancy of
marketing, and ultimately allow consumers to better connect with
the brands and products they love. LiveRamp is an Acxiom company
(Nasdaq: ACXM), delivering privacy-safe solutions to market and
honoring the best practices of leading associations including the
Digital Advertising Alliance's (DAA) ICON and App Choices programs.
For more information, visit www.LiveRamp.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/gravy-analytics-partners-with-liveramp-to-extend-reach-of-gravy-audiences-300468085.html
SOURCE Gravy Analytics; LiveRamp