FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Gupta Anneka R.

2. Date of Event Requiring Statement (MM/DD/YYYY)
9/12/2017 

3. Issuer Name and Ticker or Trading Symbol

ACXIOM CORP [ACXM]

(Last)        (First)        (Middle)

ACXIOM CORPORATION, 301 E. DAVE WARD DRIVE

4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                            _____ 10% Owner
___ X ___ Officer (give title below)          _____ Other (specify below)
Divisional Co-President /

(Street)

CONWAY, AR 72032       

(City)              (State)              (Zip)
5. If Amendment, Date Original Filed (MM/DD/YYYY)

 

6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person


Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4) 		2. Amount of Securities Beneficially Owned
(Instr. 4) 		3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5) 		4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock, $.10 Par Value   59956   (1) D    
Common Stock, $.10 Par Value   1130.8989   (2) I   by Managed Account 1  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4) 		2. Date Exercisable and Expiration Date
(MM/DD/YYYY) 		3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4) 		4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5) 		6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Incentive Stock Option (right to buy)   8/24/2013   7/23/2023   Common Stock, $.10 Par Value   452   $0.85   D    
Incentive Stock Option (right to buy)   2/24/2012   1/23/2022   Common Stock, $.10 Par Value   797   $1.1   D    
Incentive Stock Option (right to buy)     (3) 3/24/2024   Common Stock, $.10 Par Value   11559   $2.58   D    
Non-Qualified Stock Option (right to buy)   1/13/2013   12/12/2022   Common Stock, $.10 Par Value   4517   $0.85   D    
Non-Qualified Stock Option (right to buy)     (4) 6/29/2026   Common Stock, $.10 Par Value   36671   $21.32   D    

Explanation of Responses:
(1)  This total includes 11,404 restricted stock units that represent a contingent right to receive one share of the registrant's common stock per unit. The units will vest incrementally over four years, with 25% vesting on June 28, 2018, and 1/16 quarterly thereafter until 100% vested, contingent upon the reporting person's continued employment with the registrant. This total also includes 7,711 restricted stock units that represent a contingent right to receive one share of the registrant's common stock per unit. The units will vest quarterly in equal amounts through May 24, 2020, contingent upon the reporting person's continued employment with the registrant.
(2)  These shares are held under the Company's 401(k) Retirement Savings Plan.
(3)  This incentive stock option will become fully vested on March 25, 2018.
(4)  This non-qualified stock option will become fully vested on May 23, 2018.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Gupta Anneka R.
ACXIOM CORPORATION
301 E. DAVE WARD DRIVE
CONWAY, AR 72032

Divisional Co-President

Signatures
By: Catherine L. Hughes, Attorney-in-Fact For: Anneka R. Gupta 9/14/2017
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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