SAN FRANCISCO, Nov. 2, 2017 /PRNewswire/ --Radius, the leader in
connecting B2B data and intelligence, and LiveRamp®, an
Acxiom® company (NASDAQ: ACXM) and leader in providing
omnichannel identity resolution, today announced an exclusive
partnership that delivers precision targeting capabilities to B2B
digital advertisers, while also doubling their advertising reach.
Working together, Radius and LiveRamp have developed Radius
Advertiser, which gives B2B marketers access to precision and reach
that had previously only been available in the B2C arena. For the
first time, B2B marketers can take full advantage of the 500+
channels that B2C marketers have traditionally utilized.
Radius customers can now expand digital channels beyond existing
integrations of Facebook and Google to new channels, such as
LinkedIn, Adobe Audience Manager, BlueKai, Krux, Neustar, AppNexus,
MediaMath, AdRoll and many more. This seamless integration includes
the ability to:
- Expand Audience Reach: By joining consumer and business
profiles powered by Radius' Network of Record, this partnership
delivers extensive reach across all channels.
- Target with Precision: Harness thousands of business attributes
to segment audiences and personalize messaging to your best
prospects to improve conversion rates.
- Orchestrate Omnichannel Campaigns: Access 500+ digital channels
alongside Radius' data, intelligence, and CRM and marketing
automation integrations to reach buyers wherever they are.
Click to tweet: @radius & @LiveRamp partner to
transform digital advertising for #B2BMarketers with Exclusive
Partnership
"Enabling marketers to target only those prospects that are
likely to convert is incredibly powerful," said Darian Shirazi, CEO at Radius. "Our customers
running targeted campaigns and account-based marketing initiatives
struggle to reach their target audience online in meaningful and
cost effective ways. Our partnership with LiveRamp now empowers
them 2X greater reach across all digital advertising channels,
accelerating their ability to convert pipeline and revenue."
Large enterprises are already experiencing the impact this
one-of-a-kind joint solution provides. A Fortune 100 customer saw
results in a broad-scale, acquisition-focused campaign powered by
Radius and LiveRamp yielded two-times lower customer acquisition
costs and 96 percent higher digital ad conversions compared to a
traditional campaign. Another Radius enterprise customer saw a 40
percent lift in impression-to-lead conversions across social
advertising campaign when targeting audiences identified by
Radius.
"We're excited to see identity resolution being used to unlock
people-based capabilities for B2B marketers," said Anneka Gupta, LiveRamp co-president. "With the
declining effectiveness of email, B2B marketers need more channels
to target prospects during their journey, and this partnership
delivers that capability in a big way."
To drive revenue, companies need to reach the right person at
the right place and time. Today, marketers lack the tools to fully
utilize the promise of digital channels for identifying, targeting
and converting accounts and contacts. A key barrier to digital
advertising is poor data quality on targets and disjointed data
integrations, which limits addressable audience and reach. In fact,
while 66 percent of B2B marketers plan to increase digital budgets
in the next 12 months, only 21 percent say that their teams excel
at using data and insights to execute digital campaigns. Radius'
Network of Record, the most comprehensive and accurate source for
B2B data, connected to LiveRamp, enables marketers and their
agencies to reach B2B prospects like never before. This partnership
confirms that convergence of data, martech and adtech is here,
defining a new age of data intelligence.
To learn more about Radius Advertiser, register to see Radius
CEO Darian Shirazi and LiveRamp
co-president Anneka Gupta present
onstage at the B2B Champions Club during Dreamforce 2017 at
9:15am November 8th at One Kearny in San Francisco.
About Radius
Companies harness the Radius Revenue
Platform to be first in every opportunity they can win, across
every channel. Radius provide unlimited access to B2B data and
intelligence by connecting customers to the largest, most accurate
B2B data source — The Network of Record™. The Network of Record is
Fueled by a Network-effect driven model, and is the backbone of the
Radius platform. Radius provides companies with continuously
sharper intelligence that expands their visibility into new and
existing markets, informs decisions for campaign planning and more
accurately predicts and drives pipeline growth. Integrations with
sales and marketing platforms such as Salesforce.com, Oracle
Eloqua, and Marketo, as well as digital and social channels, Radius
customers can zero in and take action on this intelligence
immediately. Join the community of leading companies that rely on
Radius to drive new revenue from every sales and marketing
campaign. For more information visit www.radius.com.
About LiveRamp
LiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. IdentityLink transforms the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company (NASDAQ: ACXM), delivering
privacy-safe solutions to market and honoring the best practices of
leading associations including the Digital Advertising Alliance's
(DAA) ICON and App Choices programs. For more information, visit
www.LiveRamp.com.
Media Contacts:
Shari
Johnston
Radius
shari@radius.com
(415) 713-1982
Samantha Spielman
SutherlandGold Group for Radius
sspielman@sutherlandgold.com
(781) 591-1374
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SOURCE Radius