Consolidates All Identity Assets into
LiveRamp
Delivers Greater Value to Clients and Enhances
Strategic Flexibility
Acxiom to Explore Strategic Options for
Marketing Solutions Business
Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best
marketers, today announced plans to realign its portfolio into two
distinct business units: LiveRamp®, the identity cloud for
transforming the world’s data into value, and Acxiom Marketing
Solutions, the leading provider of data solutions for powering
exceptional customer experiences. This realignment will allow
Acxiom to best meet client needs in a rapidly evolving marketplace,
create a strong foundation for continued growth and enhance value
for shareholders. Acxiom expects to report its results under the
realigned business units in the first quarter of fiscal 2019.
The structure configures Acxiom’s three divisions into two
business units, aligning key Audience Solutions’ assets to each.
All identity assets including IdentityLink™, AbiliTec® intellectual
property and Acxiom’s TV integrations will be consolidated in
LiveRamp, creating the world’s first truly end-to-end identity
platform for people-based marketing. The remaining Audience
Solutions’ lines of business for data and data services will be
combined with Marketing Services to create Acxiom Marketing
Solutions, the world’s deepest bench of experts for turning
customer insights into engaging experiences that drive tangible
business outcomes.
James Arra and Anneka Gupta will continue to serve as
co-presidents of LiveRamp, and Rick Erwin and Dennis Self will
serve as co-presidents of Acxiom Marketing Solutions. All business
unit presidents will continue to report to Scott Howe.
“At Acxiom, our clients are our number one priority,” said
Acxiom CEO Scott Howe. “Aligning our structure with the way clients
buy our products and services makes it easier to explore a greater
range of opportunities for delivering value. In addition, the
structure better positions each business to address distinct market
trends and execute against its respective opportunity set.”
LiveRamp’s Identity Cloud Transforms Data into Value
LiveRamp IdentityLink is a foundational element of any
technology stack – making it easy for companies to connect, move
and share data, so they can make smarter decisions and forge
stronger customer relationships. Our core suite of capabilities
includes:
- Data Unification – connecting
data from any source to create a true omnichannel view of the
customer.
- Data Augmentation – enabling
deeper consumer insights through Data Store, the world’s largest
marketplace for buying, selling and sharing consumer data.
- Data Activation – delivering
data across more than 550 technology platforms and publishers to
support people-based targeting, personalization and measurement for
hundreds of billions in offline, digital and TV spend.
“Identity is the catalyst for everything companies want to do
with data – determining who to reach and what to say, creating new
revenue streams, engaging effectively at scale and measuring
outcomes,” said Howe. “We’re going to help anyone and everyone
drive better decisions and business results through our neutral,
open SaaS platform.”
Acxiom Marketing Solutions Powers Data-Driven Experiences
Across the Customer Journey
Acxiom Marketing Solutions offers unique capabilities to help
brands, agencies and their technology partners harness data to
improve every customer interaction, including:
- Data Management Services –
turning the chaos of marketing data and related technologies
–databases, data lakes, DMPs and CDPs – into a simple unified data
layer with a complete omnichannel view of customers.
- Data Strategy Services –
providing clients with a prioritized roadmap for optimizing the use
of data and marketing technology.
- Analytics Services – delivering
independent services for measuring marketing ROI, attributing
impact, deepening consumer insights and predicting consumer
behavior.
- Audience Creation Services –
creating ideal audiences through look-alike modeling, advanced
scoring, custom segment creation and traditional packaged data
offerings.
“Everyone realizes that data is valuable, but few are using it
effectively,” said Howe. “In a world where everything is becoming
data-driven, Acxiom Marketing Solutions offers the deepest set of
capabilities for helping companies navigate the complexity of
creating exceptional experiences across every consumer
touchpoint.”
Acxiom to Explore Options for Marketing Solutions
Business
Over the last three quarters, Acxiom has undergone a
comprehensive review of its businesses to drive cleaner lines of
sight, clearer accountabilities and to maximize its strategic
flexibility. Following this review, the Company announced today
that it intends to actively explore options to further strengthen
Acxiom Marketing Solutions and deliver greater value to its
clients. These options may include a strategic partnership,
acquisition, tax-free merger, joint venture, tax-free spin-off,
sale or other potential strategic combinations.
“Acxiom Marketing Solutions has long-standing relationships with
many of the world’s biggest brands and currently serves nearly half
of the Fortune 100,” said Howe. “Our associates are deeply
committed to the long-term success of our clients, and our goal is
to provide them with the ability to deliver even greater value at
an accelerated pace.”
Acxiom does not intend to provide further public comments on its
strategic review, unless there is a material development.
Conference Call
In a separate release issued today, Acxiom also announced its
fiscal third quarter 2018 earnings results. The Company has
scheduled a conference call at 4pm CT today to discuss its results
for the quarter and the new organizational structure.
About Acxiom
Acxiom provides the data foundation for the world’s best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps thousands
of clients and partners around the globe work together to create a
world where all marketing is relevant. Acxiom is a registered
trademark of Acxiom Corporation. For more information, visit
Acxiom.com.
Forward Looking Statements
This release contains forward-looking statements including,
without limitation, statements regarding a contemplated corporate
reorganization strategy and possible strategic alternatives. Such
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially.
The following are factors, among others, that could cause actual
results to differ materially from these forward-looking statements:
the possibility that the integration of or separation of businesses
may not be successful as planned; the possibility that the
contemplated reorganization structure will not deliver the expected
benefits to our customers or value to our shareholders; and the
possibility that other risks and uncertainties may emerge,
including those detailed from time to time in our current and
periodic reports filed with the Securities and Exchange Commission,
including our current reports on Form 8-K, quarterly reports on
Form 10-Q and annual reports on Form 10-K, particularly the
discussion under the caption “Item 1A. RISK FACTORS” in our Annual
Report on Form 10-K for the year ended March 31, 2017, which was
filed with the Securities and Exchange Commission on May 26,
2017.
We undertake no obligation to update the information contained
in this press release or any other forward-looking statement.
To automatically receive Acxiom Corporation financial news by
email, please visit www.acxiom.com and subscribe to email
alerts.
Acxiom, LiveRamp, IdentityLink, InfoBase and all other Acxiom
marks contained herein are trademarks or service marks of Acxiom
Corporation. All other marks are the property of their respective
owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20180206006249/en/
Acxiom Investor RelationsLauren Dillard,
650-372-2242investor.relations@acxiom.comorAcxiom Public
RelationsMeggan Powers, 650-356-3427meggan.powers@acxiom.com
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