Acxiom Expands its Healthcare Solutions Portfolio with New Patients Insights Package
March 06 2018 - 8:30AM
Business Wire
Robust Data Bundle Equips Providers and Payers
with Unique Insights and Indicators to Enhance Patient
Engagement
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced its Patients Insights Package, a
new data offering that delivers unique patient insights to
providers and payers about the communities they serve. An addition
to Acxiom’s extensive Healthcare Solutions portfolio, the Patients
Insights Package delivers the ethically sourced data foundation to
enable more effective targeting and engagement with prospective
patients.
The Patients Insights Package consists of more than 100
attributes and provides key health-related insights, including
lifestyle behavioral insights, demographics and health indicators
on the patient community. Leveraging third-party consumer data and
insights provides a holistic understanding of prospective patients,
allowing providers, payers and those in the life sciences sector to
ensure campaign messages are relevant and personalized so they can
better connect with prospective patients in their communities.
“Powerful scientific, business and technology forces are
disrupting the healthcare industry, creating a unique opportunity
to improve engagement between providers, payers and patients to
improve healthcare outcomes,” stated Rick Erwin, co-president of
Acxiom Marketing Solutions. “With almost 50 years’ experience, deep
expertise in ethical data use in the healthcare sector, and
recognized leadership in identity, data and risk, Acxiom is
unrivaled in its ability to deliver high-impact data solutions to
power the healthcare ecosystem.”
The evolution toward value-based care is well underway. In order
to succeed in the new patient-centered paradigm, while minimizing
risk, organizations must have a complete view and understanding of
their audiences. Acxiom’s Patients Insights Package equips those at
the forefront—payers and providers—to effectively leverage rich
third-party consumer data and insights to better engage prospective
patients.
“With the aim of improving healthcare delivery models and
patient outcomes, providers, payers and the life sciences industry
are increasingly turning to innovative big data analytics and
digital technology solutions on this journey,” added Erwin.
“Acxiom’s unique health insights and robust suite of data, identity
and risk solutions help support their patients’ health objectives
and the need for value and transparency with solutions and services
designed to improve patient connections.”
Acxiom further strengthened its commitment to ethical data use
in the healthcare industry when it achieved HITRUST CSF
certification for key parts of its data processing architecture
last year. Acxiom Healthcare Solutions enable patient-driven
experiences, allowing clients to harness the power of data to
strengthen connections and determine identity in a
privacy-compliant way along the continuum of care between patients,
providers and payers. By protecting patient identity across the
ecosystem, Acxiom helps organizations engage in secure and relevant
patient interactions. The portfolio provides a wide-ranging suite
of offerings and services focused on solving critical healthcare
challenges.
Acxiom will be exhibiting at HIMSS18, booth #12518, March 5-9,
2018 in Las Vegas, Nev. The company will demonstrate the Patients
Insights Package and its full portfolio of health solutions. Media
and analysts interested in speaking with Acxiom to learn more can
contact acxiom@havasformula.com to coordinate.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180306005314/en/
MediaAlison Flood, Havas Formula for
Acxiom619-234-0345acxiom@havasformula.com
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