NEW YORK, March 12, 2018 /PRNewswire/ -- PlaceIQ, the
company building a new model of consumer behavior with location
data and insights, today announced an expanded partnership with
LiveRamp®, an Acxiom® company
(NASDAQ: ACXM) and leading provider of omnichannel identity
resolution.
![PlaceIQ Logo (PRNewsFoto/PlaceIQ) PlaceIQ Logo (PRNewsFoto/PlaceIQ)](https://mma.prnewswire.com/media/127781/placeiq_logo.jpg)
For the first time, PlaceIQ will offer its advanced
location-based audiences through LiveRamp's IdentityLink™ Data
Store feature which offers unique, people-based audience data from
industry leaders. This integration gives Data Store buyers direct
and seamless access to PlaceIQ's extensive audience library, which
has already empowered hundreds of brands to fuel effective media
strategy, planning and activation. According to the Accenture
Strategy Global Consumer Pulse Research, 50% of US consumers said
they switched companies they buy from in 2017 because of poor
customer experience, and 41% citing "poor personalization" as a key
reason. Through this partnership, consumers can expect to see more
personalized cross-channel experiences.
PlaceIQ offers more than 2,000 unique audiences, based on
detailed analysis of visitation to real-world points of interest,
across industries, including auto dealerships, dining
establishments, entertainment venues, retail locations, travel
destinations and more. With PlaceIQ, marketers can leverage these
syndicated audiences, or build custom audiences, to easily engage
with people that are in market for a new car, frequent breakfast
diners at a particular quick-service restaurant, frequent business
travelers, big box retail shoppers and more.
"PlaceIQ has spent more than seven years building and refining
location-based audiences that have become the standard for
marketing success," said Nadya Kohl,
EVP of Business Development and Marketing, PlaceIQ. "We are
committed to delivering the gold standard in audience data to
brands as seamlessly as possible and, with today's news, we're
pleased to expand our relationship with LiveRamp, an industry
leader in providing the omnichannel identity resolution needed for
people-based marketing. We have enjoyed a long relationship with
LiveRamp and admire their commitment to heavily vetting and only
partnering with best-in-breed data providers. The IdentityLink Data
Store feature is delivering incredible value to marketers thanks to
the strong vision of LiveRamp's team. With PlaceIQ audiences and
LiveRamp's identity resolution service, LiveRamp customers can
unlock a powerful, omnichannel view of the consumer."
"We're excited to expand our partnership with PlaceIQ because of
their commitment to data quality, their privacy-first approach,
strong team and shared mission of enabling people-based marketing,"
said Luke McGuinness, GM, Data
Store, LiveRamp. "With PlaceIQ audiences, our customers can easily
tap into a true omnichannel view of the customer journey that cuts
across the online and offline world."
LiveRamp's IdentityLink Data Store feature enables brands to
discover syndicated audience segments, custom segments, or license
data from more than 125 leading data providers for advanced use
cases. Because Data Store audiences support all industries and
encompass all types of data, IdentityLink makes data consistent,
consumable, and portable across any platform that marketers work
with.
About LiveRamp
LiveRamp offers brands and
the companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. Our services transform the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company, delivering privacy-safe solutions to
market and honoring the best practices of leading associations
including the Digital Advertising Alliance's (DAA) ICON and App
Choices programs. For more information,
visit http://www.LiveRamp.com.
About PlaceIQ
PlaceIQ is a leading data and technology
provider that powers critical business and marketing decisions with
location data, analytics and insights. An early industry
pioneer, PlaceIQ has become the standard for fueling better
decisions for marketers, analysts and publishers through powerful
location-based consumer insights, real-world measurement and
attribution.
With PlaceIQ, companies can uncover opportunities within the
consumer journey by learning about and connecting with
location-based audiences, measuring real-world ROI, and applying
insights that drive intelligent marketing and successful business
outcomes.
The company is headquartered in New York City and has
offices in Palo Alto, Chicago, and Detroit. For more
information, visit www.placeiq.com. Follow us on Twitter
@PlaceIQ and like us on Facebook: PlaceIQ.
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SOURCE PlaceIQ