Acxiom Announces Change to Facebook Relationship
March 28 2018 - 11:10PM
Business Wire
FY18 Revenue and EPS Guidance Remain
Unchanged
Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best
marketers, announced it was informed today, by Facebook, that
Facebook Partner Categories will be discontinued over the next
several months. Facebook Partner Categories provides audience
targeting options by leveraging third-party data providers,
including Acxiom’s Audience Solutions division.
“Today, more than ever, it is important for businesses to be
able to rely upon companies that understand the critical importance
of ethically sourced data and strong data governance. These are
among Acxiom’s core strengths,” said Acxiom CEO Scott Howe. “It
will always be true that the ethical use of data creates tremendous
value for both businesses and consumers.”
Financial Impact
Acxiom does not expect this change to impact its fiscal 2018
guidance.
The Company intends to provide fiscal 2019 guidance on its
fourth quarter earnings call. However, given the change at
Facebook, it is updating its preliminary fiscal 2019 guidance as
follows:
- Acxiom now expects total revenue and
profitability to be negatively impacted by as much as $25
million.
- However, the Company continues to
expect its LiveRamp segment to grow by at least 30%
year-over-year.
These estimates are based on our current understanding of
Facebook’s new guidelines and could change materially.
About Acxiom
Acxiom provides the data foundation for the world’s best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps thousands
of clients and partners around the globe work together to create a
world where all marketing is relevant. Acxiom is a registered
trademark of Acxiom Corporation. For more information, visit
Acxiom.com.
Forward Looking Statements
This release contains forward-looking statements including,
without limitation, statements regarding a contemplated corporate
reorganization strategy and possible strategic alternatives. Such
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially.
The following are factors, among others, that could cause actual
results to differ materially from these forward-looking statements:
the evolution of our relationships with Facebook and other
publishers, the impact of this change on the broader marketing
ecosystem, and the possibility that other risks and uncertainties
may emerge, including those detailed from time to time in our
current and periodic reports filed with the Securities and Exchange
Commission, including our current reports on Form 8-K, quarterly
reports on Form 10-Q and annual reports on Form 10-K, particularly
the discussion under the caption “Item 1A. RISK FACTORS” in our
Annual Report on Form 10-K for the year ended March 31, 2017, which
was filed with the Securities and Exchange Commission on May 26,
2017.
We undertake no obligation to update the information contained
in this press release or any other forward-looking statement.
To automatically receive Acxiom Corporation financial news by
email, please visit www.acxiom.com and subscribe to email
alerts.
Acxiom, LiveRamp, IdentityLink, InfoBase and all other Acxiom
marks contained herein are trademarks or service marks of Acxiom
Corporation. All other marks are the property of their respective
owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20180328006265/en/
Acxiom Investor RelationsLauren Dillard,
650-372-2242investor.relations@acxiom.comorAcxiom Public
RelationsMeggan Powers, 650-356-3427meggan.powers@acxiom.comGACXM
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