LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalizatio...
September 26 2018 - 9:00AM
Thunder Experience Cloud and LiveRamp®, an Acxiom® company
(NASDAQ:ACXM) and leading provider of omnichannel identity
resolution, today announced a partnership to enable people-based
marketing in three key areas: targeting, measurement, and
personalization.
The partnership provides marketers with a more holistic view of
their customers by giving them the ability to track ad exposure and
conversion across devices directly to people-based IDs in a
privacy-conscious manner, rather than relying on less accurate
identifiers such as Cookie IDs or third party measurement
providers. As a result of this partnership, consumers will
experience fresher, more relevant digital engagement from brands,
and more easily discover offerings that meet their needs.
LiveRamp customers utilize IdentityLinkTM, its identity
resolution service, to create an omnichannel view of the consumer
that can be activated in hundreds of platforms across digital and
offline channels. Now, with the addition of Thunder's
people-based dynamic ad server, ads can be dynamically personalized
and measured in real-time.
“This partnership is truly changing the standards of measurement
and relevance in advertising,” said Paul Turner, GM of Technology
at LiveRamp. “With Thunder Experience Cloud, marketers have a
one-stop shop for creating and measuring high-performing
omnichannel campaigns based on the person, rather than the device
or cookie, ensuring the right ad gets in front of the right person
on any device, and bringing us closer than ever before to achieving
true people-based marketing, while maintaining LiveRamp’s high
standards of transparency and privacy.”
“Thunder is the only open, deterministic people-based ad serving
and measurement solution today,” added Victor Wong, CEO of Thunder
Experience Cloud. “By partnering with LiveRamp, the leader in
identity resolution, we are giving marketers person-level
measurement accuracy on their advertising while protecting the
privacy of the consumer through state of the art encryption and
anonymization.”
To learn more visit: https://www.makethunder.com/
About ThunderThunder solves bad ads. Thunder
Experience Cloud enables enterprises to produce, personalize, and
track their ads cross-channel to achieve the right consistency,
relevancy and frequency. Consumers maintain privacy, publishers
safeguard data, and brands gain transparency through Thunder for a
better ad experience for all.
About LiveRampLiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. Our services transform the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company, delivering privacy-safe solutions to
market and honoring the best practices of leading associations
including the Digital Advertising Alliance's (DAA) ICON and App
Choices programs. For more information, visit
http://www.LiveRamp.com
Press Contact:Cassady NordeenBlast PR on behalf of
ThunderCassady@blastpr.com
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