Adobe Unveils Powerful New Innovations in Illustrator and Photoshop Unlocking New Design Possibilities for Creative Pros
July 23 2024 - 9:17AM
Business Wire
- Latest Illustrator and Photoshop releases accelerate
creative workflows, save pros time and empower designers to realize
their visions faster
- New Firefly-enabled features like Generative Shape Fill in
Illustrator along with the Dimension Tool, Mockup, Text to Pattern,
the Contextual Taskbar and performance enhancement tools accelerate
productivity and free up time so creative pros can dive deeper into
the parts of their work they love
- Photoshop introduces all-new Selection Brush Tool and the
general availability of Generate Image, Adjustment Brush Tool and
other workflow enhancements empowering creators to make complex
edits and unique designs
Today, Adobe (Nasdaq:ADBE) announced breakthrough innovations in
its industry-leading professional design apps Adobe
Illustrator and Adobe Photoshop that accelerate everyday
creative workflows and give creators more control. From ideation to
production, the new release of Illustrator unlocks new ways for pro
designers and illustrators to more easily and quickly bring their
vision to life across brand graphics, logos and icons, product
packaging, marketing deliverables, pattern creation and beyond. The
latest release of Photoshop delivers new ways for creative
professionals to iterate design concepts and jumpstart asset
creation to achieve complex, custom outputs with differentiated
color and style more efficiently.
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To accelerate creative workflows, Illustrator is introducing new
tools including all-new Generative Shape Fill (beta) to
empower designers to quickly add detailed vectors to shapes by
entering text prompts directly in the Contextual Taskbar.
Generative Shape Fill is powered by the latest Firefly Vector
Model (beta) which is designed to support creators with
additional speed, power and precision. Additional innovations in
Illustrator including the Dimension Tool,
Mockup (beta), Contextual Taskbar, Retype, enhanced
selection tools, Text to Pattern (beta), Style
Reference and more workflow enhancements speed up tedious tasks
and save designers time so they can dive deeper into the parts of
their work they love.
Photoshop is introducing intuitive features to accelerate core
creative workflows and streamline repetitive tasks with the
Selection Brush Tool, Adjustment Brush Tool and enhancements
to the Type Tool and Contextual Taskbar. These
tools unlock new levels of productivity, precision and control when
selecting, compositing, adjusting images and working with type.
Photoshop is also introducing new ways to ideate and create with
Generate Image, powered by Adobe Firefly Image 3
Model.
“The most creative people across illustration, design,
photography and beyond trust Adobe’s tools to deliver the most
innovative features to maximize productivity and accelerate
workflows across ideation, design and production,” said Ashley
Still, senior vice president, digital media at Adobe. “Adobe’s new
innovations in Illustrator and Photoshop are built directly into
designers’ existing workflows, offering new ways to create and
helping them to work faster and focus on what they do best -
drawing, designing and bringing their creative visions to
life.”
Productivity and Precision for Designers Across
Disciplines
Whether you’re a designer who works in graphic design for a
client, a fashion designer, an interior designer or professional
creative who loves to illustrate, this release speeds up tedious
workflows so designers can be more productive – and have fun –
ideating and iterating concepts. The tools help across all design
workflows from creating variations of advertising and marketing
graphics to digital drawings and illustrations, adding patterns to
fashion silhouettes, inspiration and mood boarding. Designers can
test product packaging spanning multiple pattern and design
options, explore ads in different seasonal variations and produce
their designs across product mockups in countless combinations.
With AI as a creative assistant, Adobe Firefly
powers breakthrough generative AI innovations in Photoshop and
Illustrator:
- All-new Generative Shape Fill in Illustrator
empowers designers to quickly add detailed vectors to shapes in
designer’s own unique style for concept ideation or more detail in
existing artwork and designs.
- Enhanced Text to Pattern in Illustrator speeds up the
creative process, empowering designers to ideate, create and scale
customized vector patterns across design projects using simple text
prompts.
- Style Reference in Illustrator helps designers quickly
edit and scale vector graphic creations, including subjects, scenes
and icons, in their own unique style.
- Generate Image in Photoshop removes the blank page by
jumpstarting ideation and creation with new levels of creative
control directly in Photoshop, powered by Adobe Firefly Image 3
Model.
- Enhance Detail in Generative Fill in Photoshop delivers
greater sharpness and detail in large size image formats.
To help designers be more productive and have more time to be
creative, the following innovations accelerate creative workflows
in Illustrator and Photoshop:
- Mockup in Illustrator delivers the ability to easily
create high-quality visual prototypes of art on objects like
product packaging, apparel and more by automatically adjusting the
art to fit the curves and edges of the real-life object.
- Dimension tool in Illustrator helps designers easily
plot precise sizing to projects in a few clicks for packaging
design, architectural drawings, fashion patterns and more.
- Retype in Illustrator helps designers conveniently
convert static text to live, editable text and identify the perfect
font for projects.
- Enhanced selection capabilities in Illustrator including
the new Enclosed Rectangular Marquee Selection helps
designers select objects more precisely and with more precision,
which is especially useful in intricate and crowded designs.
- Enhanced Pan and Zoom capabilities in Illustrator
deliver faster and smoother performance so designers can navigate
highly complex documents with speed and ease – up to 10 times
faster with scalability from 3.13% to 64,000%.
- Contextual Taskbar speeds up workflows with a menu that
presents relevant next steps in user’s design process.
- Selection Brush Tool in Photoshop makes selecting,
compositing and applying filters intuitive.
- Adjustment Brush in Photoshop enables users to easily
apply non-destructive adjustments to specific portions of
images.
- In Photoshop, enhancements to the Type Tool delivers
faster and less-manual ways of creating bulleted and numbered lists
and improvements in the Contextual Taskbar introduce popular
settings for working with shapes and rotating objects.
Commitment to Creator Friendly AI
Adobe is determined to be a trusted partner for creators in the
era ahead and integrating technology into our tools in a way that
is respectful and supportive of the creative community. We’re
committed to taking a creator-friendly approach and developing AI
in accordance with the company’s AI Ethics principles of
accountability, responsibility and transparency. This includes:
- Respecting creators’ rights and never training on customer
content.
- Delivering AI technology in a way that supports the creative
community with Adobe Firefly which provides high-quality,
creator-centric generative AI models that are designed to be safe
for commercial use, trained on licensed content, such as Adobe
Stock, and public domain content.
- Building Firefly for direct integration into existing workflows
the creative community can benefit from every day, including in
Photoshop, Adobe Express, Illustrator, Substance 3D and InDesign,
in order to maximize productivity to have more time to spend being
creative.
- Continuing to innovate ways to protect our customers through
efforts including Content Credentials with attribution for creators
and provenance of content.
Availability
The latest Firefly Vector Model (beta) is now available in Adobe
Illustrator powering Generative Shape Fill (beta), Text to Pattern
(beta) and Style Reference. Additional innovations including Mockup
(beta), Dimension Tool, Retype, Enhanced Pan and Zoom and
Contextual Taskbar are also available today in the Illustrator app.
More details here.
The Selection Brush Tool, Adjustment Brush Tool, Generate Image
and more are all generally available in the Photoshop desktop app
and web app today.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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PR Contact Erin Di Leva Adobe edileva@adobe.com
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