Analog Devices Collaborates with Hyundai Motor Company to Launch Industry’s First All-Digital Road Noise Cancellation System
January 22 2020 - 8:00AM
Business Wire
Analog Devices, Inc. (ADI) today announced a strategic
collaboration with Hyundai Motor Company (HMC) where Hyundai plans
to launch the automotive industry’s first all-digital road noise
cancellation system leveraging ADI’s Automotive Audio Bus (A2B®)
technology. Hyundai also intends to more broadly adopt ADI’s A2B
technology for its fundamental audio connectivity and infotainment
applications across its automotive fleet.
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Analog Devices Collaborates with Hyundai
Motor Company to Launch Industry’s First All-Digital Road Noise
Cancellation System. (Photo: Business Wire)
“As an early A2B adopter, we realized the potential of this
technology for not only our Road-noise Active Noise Control (RANC)
systems but also for other vehicle applications fundamental to
passenger and driver experience,” said Dr. Kang-Duck Ih, Research
Fellow, Hyundai. “The low latency guaranteed by A2B enabled us to
implement this groundbreaking RANC technology and accelerate its
deployment to mass production.”
Hyundai’s RANC system dramatically reduces noise within the
cabin of a vehicle. The system can analyze various types of noise
in real-time and produce inverted soundwaves. For example, there
are different types of road noises that the new technology can
process, such as resonant sounds created between tires and wheels
or rumble sounds coming up from the road.
“We have collaborated closely with Hyundai to architect its
all-digital RANC system that leverages our A2B technology to reduce
equipment cost, weight, and design complexity, and in turn, improve
overall fuel efficiency – helping solve several challenges of the
electronic RANC system,” said Patrick Morgan, Vice President,
Automotive Electrification and Infotainment, Analog Devices. “ADI’s
work with Hyundai demonstrates A2B’s increasing viability and
further distinguishes Hyundai’s vehicles in today’s
marketplace.”
A2B reduces cabling weight by up to 75 percent and improves
automotive fuel efficiency and total system costs. ADI’s A2B is the
industry’s lowest latency, high-speed digital interconnect
technology distributing audio and control data together with clock
and power over a single, unshielded twisted-pair wire. Current
deployment of automotive road noise cancellation systems has been
constrained by the availability of a cost-effective, low latency
networking technology that efficiently connects required input
sensors to a central processing unit. ADI’s A2B technology
significantly reduces associated wiring harness cost and complexity
found in traditional analog-based road noise cancellation system
deployments. For more information about A2B, visit:
www.analog.com/a2b
ADI’s collaboration with Hyundai emphasizes the growing
importance of A2B for automotive manufacturers in emerging wiring
intensive and latency sensitive applications, including road noise
cancellation, in-car communications, and personalized audio or
sound zones.
About Analog Devices
Analog Devices (Nasdaq: ADI) is a leading global
high-performance analog technology company dedicated to solving the
toughest engineering challenges. We enable our customers to
interpret the world around us by intelligently bridging the
physical and digital with unmatched technologies that sense,
measure, power, connect and interpret. Visit
http://www.analog.com.
About Hyundai Motor Group
Hyundai Motor Group is a global corporation that has created a
value chain based on automobiles, steel, and construction and
includes logistics, finance, IT and service. With about 250,000
employees worldwide, the Group’s automobile brands include Hyundai
Motor Co. and Kia Motors Corp and Genesis. Armed with creative
thinking, cooperative communication and the will to take on all
challenges, we are working to create a better future for all. For
more information about Hyundai Motor Group, please visit
www.hyundaimotorgroup.com.
Forward-Looking Statements
This release may be deemed to contain forward-looking statements
intended to qualify for the safe harbor from liability established
by the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, among other things, our
statements regarding the expected opportunities, benefits and
developments associated with the collaboration between Analog
Devices, Inc. and Hyundai Motor Company, including the anticipated
advancements in technologies, solutions and product development
efforts and offerings relating to Hyundai’s use of Analog Devices’
A2B technology, that are based on current expectations, beliefs,
assumptions, estimates, forecasts, and projections about the
industry and markets in which the companies operate. The statements
contained in this release are not guarantees of future performance,
are inherently uncertain, involve certain risks, uncertainties, and
assumptions that are difficult to predict. Therefore, actual
outcomes and results may differ materially from what is expressed
in such forward-looking statements, and such statements should not
be relied upon as representing Analog Devices' or Hyundai’s
expectations or beliefs as of any date subsequent to the date of
this press release. Important factors that could cause actual
results to differ materially from the results described, implied or
projected in any forward-looking statements include difficulty or
delay in our design, development, production and marketing of
products, technologies and solutions, including those associated
with the collaboration and other risk factors described in the most
recent filings of Analog Devices with the Securities and Exchange
Commission. Analog Devices does not undertake any obligation to
update forward-looking statements made by us.
A2B is a registered trademark of Analog Devices, Inc.
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Read and subscribe to Analog Dialogue, ADI’s monthly technical
journal, at: http://www.analog.com/analog-dialogue.html
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Linda Kincaid Analog Devices, Inc. Linda.Kincaid@analog.com
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