ADSX Applied Digital Solutions (MM)

Digital Angel Corporation Selects Allen & Caron for Corporate Communications, Investor & Media Relations SO. ST. PAUL, Minn., Dec. 15 /PRNewswire-FirstCall/ -- Digital Angel Corporation , an advanced technology company in the field of rapid and accurate identification, location tracking, and condition monitoring of high-value mobile assets, today announced that it has retained the services of Allen & Caron Inc, an investor and media relations firm with offices in New York City, Irvine (CA) and London, as its corporate communications, investor and media relations agency. Working with Allen & Caron, the Company intends to commence a new investor relations program in the first quarter of 2004, targeting an expansion of its institutional shareholder base both in the U.S. and abroad. The Company has recently announced a number of other significant developments, including the appointment in November of Van Chu as the Company's Chief Executive Officer, and an agreement to acquire OuterLink Corporation of Concord, MA. Commenting on today's announcement, Digital Angel Corporation's CEO, Van Chu, said, "After an extensive review of agencies, we have selected Allen & Caron to help us communicate both our new strategic focus and our compelling growth prospects to the international investment community. The key to our selection of Allen & Caron is their ability to approach a large and diverse audience of fund managers and institutional investors throughout the U.S. and abroad. We will be communicating the details of our new investor relations program, as they become available, on a regular basis." Allen & Caron CEO Joe Allen said, "With its newly-installed management team and the enhanced capabilities coming from the OuterLink merger, Digital Angel has become an exciting player in the emerging and timely field of location technology and condition monitoring for a wide range of high-value assets. This is a fascinating and, we think, broadly overlooked company with attractive prospects, and one that we believe should find an appreciative audience, both here in the U.S. and abroad, among professional money managers and in the financial media." About Allen & Caron Inc Allen & Caron is a full-service corporate, investor and marketing communications agency serving the needs of public companies. The Allen & Caron national client base includes emerging growth companies in a range of industry segments. The company maintains offices in Irvine, California, New York City and London, England. For more information, please visit: http://www.allencaron.com/ . About Digital Angel Corporation Digital Angel Corporation develops and deploys sensor and communications technologies that enable rapid and accurate identification, location tracking, and condition monitoring of high-value mobile assets. Applications for the Company's products include identification and monitoring of pets, fish and livestock through its patented implantable microchips; location tracking and message monitoring of vehicles and aircraft in remote locations through systems that integrate GPS and geosynchronous satellite communications; and monitoring of asset conditions such as temperature and movement, through advanced miniature sensors. Digital Angel Corporation is majority-owned by Applied Digital Solutions, Inc. (NASDAQ:ADSX). For more information about Digital Angel, please visit http://www.digitalangelcorp.com/ . Statements about the company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the company's actual results could differ materially from expected results. The company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. For further information, please contact: investors, Jay F. McKeage, +1-212-691-8087, , or media, Len Hall, +1-949-474-4300, , both of Allen & Caron Inc DATASOURCE: Allen & Caron Inc CONTACT: investors, Jay F. McKeage, +1-212-691-8087, , or media, Len Hall, +1-949-474-4300, , both of Allen & Caron Inc Web site: http://www.digitalangelcorp.com/ http://www.allencaron.com/ Company News On-Call: http://www.prnewswire.com/comp/133897.html

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