NEW
YORK, May 22, 2024 /PRNewswire/ -- AdTheorent
Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer
using privacy-forward solutions to deliver measurable value for
programmatic advertisers, today announced that it has been named
"Best AdTech Platform" in the 2024 Digiday Media Awards. The
Digiday Media Awards honor the companies that are modernizing
digital media.
AdTheorent is a digital media platform with transformational
privacy-forward methods to execute high-performing programmatic
digital advertising campaigns for brand and agency customers.
Rather than focusing on targeting user IDs, AdTheorent uses
advanced data science and machine learning to score ad impressions
based on the statistical likelihood that serving ads on such
impressions will yield desired campaign business goals. AdTheorent
builds custom machine learning models for each campaign goal and
deploys them to the platform for automated execution and
optimization. In addition, AdTheorent's groundbreaking
algorithm-based and ID-independent audience targeting solution has
re-conceptualized what a targetable digital audience can be,
leveraging advanced algorithms – not user IDs – to focus campaign
delivery within each advertiser's desired target audience while
driving performance. AdTheorent's privacy-forward approach to
digital advertising and its ability to drive superior performance
for advertisers sets the company apart from others in the
industry.
"AdTheorent brings a foundationally different approach to
programmatic advertising which drives business outcomes for
advertisers in a privacy-forward and efficient manner. We remain
committed to building and enhancing the most advanced and
differentiated machine learning-powered advertising technology and
solutions ever deployed in market," said Jim Lawson, CEO of AdTheorent. "We are honored
to win the Digiday Media Award for 'Best AdTech Platform' and thank
the judges for this valuable recognition."
The 2024 Digiday Media Awards recognize companies that are
modernizing the digital media industry through technology,
partnerships, and innovation. Digiday's panel of industry-leading
judges evaluated hundreds of entries to identify the companies or
campaigns that clearly demonstrate success based on the following
criteria: Innovation, Creativity, Consumer Value, Results and
Overall. Digiday's awards programs are some of the most
influential in the industry.
For more information about AdTheorent's approach, click
here.
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses
advanced machine learning technology and privacy-forward solutions
to deliver impactful advertising campaigns for marketers.
AdTheorent's machine learning-powered media buying platform powers
its predictive targeting, predictive audiences, geo-intelligence,
audience extension solutions and in-house creative capability,
Studio AT. Leveraging only non-sensitive data and focused on the
predictive value of machine learning models, AdTheorent's product
suite and flexible transaction models allow advertisers to identify
the most qualified potential consumers coupled with the optimal
creative experience to deliver superior results, measured by each
advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was named "Best
Buy-Side Programmatic Platform" in the 2023 Digiday Technology
Awards and was honored with an AI Breakthrough Award and "Most
Innovative Product" (B.I.G. Innovation Awards) for five consecutive
years. Additionally, AdTheorent is the only seven-time recipient of
Frost & Sullivan's "Digital Advertising Leadership Award."
AdTheorent is headquartered in New
York, with fourteen locations across the United States and Canada. For more information, visit
adtheorent.com.
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SOURCE AdTheorent