American Eagle Outfitters Accelerates Expansion of aerie Intimates Sub-brand Through Stand-Alone Locations
January 11 2007 - 8:00AM
Business Wire
American Eagle Outfitters, Inc. (NASDAQ:AEOS) today announced that
it will open at least 15 stand-alone stores in 2007 for its new
intimates apparel sub-brand, aerie by American Eagle. American
Eagle launched the aerie sub-brand in September 2006, featuring a
new collection of intimates and dorm-wear for the 15 to 25 year-old
AE girl, which includes undies, bras, camis, hoodies, robes,
boxers, sweats, bras and leggings. The collection is offered in all
American Eagle stores, including 18 side-by-side stores and on
ae.com. The company also tested three aerie stand-alone locations
and is now expanding its real estate strategy for the brand based
on positive results. �Customers have responded very
enthusiastically to the aerie brand in our American Eagle stores,
side-by-side locations and our three stand-alone test stores. We
see an exciting growth opportunity in the intimate apparel market
and based on our success and strength in this category, we are
accelerating our real estate expansion plans for aerie,� stated Jim
O�Donnell, Chief Executive Officer. Susan McGalla, President and
Chief Merchandising Officer, commented, �We are thrilled by the
strong customer reaction to aerie. She likes the comfortable, cozy
and sweetly-sexy feeling of aerie and its unique lifestyle
expression, which is true to the AE brand, and clearly
differentiated. As we look ahead, we are excited about stepping up
our growth plans for aerie. We see opportunities to build the brand
further by expanding and evolving the collection, including
complementary businesses such as accessories and personal care.�
About American Eagle Outfitters: American Eagle Outfitters
(Nasdaq:AEOS) is a leading retailer that designs, markets and sells
its own brand of laidback, current clothing targeting 15 to 25
year-olds, providing high-quality merchandise at affordable prices.
AE's original collection includes standards like jeans and graphic
Ts as well as essentials like accessories, outerwear, footwear,
basics and swimwear. American Eagle Outfitters currently operates
836 stores in 50 states, the District of Columbia and Puerto Rico,
and 72 AE stores in Canada. AE also operates ae.com, which offers
additional sizes and styles of favorite AE merchandise and ships
around the world. The company launched a new collection of dormwear
and intimates. �aerie by American Eagle� is now available in
American Eagle stores across the country and at aerie.com. It
includes bras, undies, camis, hoodies, robes, boxers, sweats and
leggings for the AE girl. Designed to be sweetly sexy, comfortable
and cozy, aerie offers AE customers a new way to express their
personal style everyday, from the dormroom to the coffee shop to
the classroom. The company also introduced MARTIN + OSA, a new
sportswear concept targeting 25 to 40 year-old women and men.
MARTIN + OSA carries apparel, accessories and footwear, using denim
and sport inspiration to design fun and sport back into sportswear.
MARTIN + OSA currently operates five stores. For additional
information and updates, visit martinandosa.com. �Safe Harbor�
Statement under the Private Securities Litigation Reform Act of
1995: This release contains forward-looking statements, which
represent our expectations or beliefs concerning future events,
specifically regarding the growth and success of our intimates
sub-brand aerie by American Eagle and our store opening plans. All
forward-looking statements made by the company involve material
risks and uncertainties and are subject to change based on factors
beyond the company's control. Such factors include, but are not
limited to the risk that our store opening and growth plans may not
occur as planned and those other risks described in the Risk Factor
Section of the company�s Form 10-K and Form 10-Q�s filed with the
Securities and Exchange Commission. Accordingly, the company's
future performance and financial results may differ materially from
those expressed or implied in any such forward-looking statements.
The company does not undertake to publicly update or revise its
forward-looking statements even if future changes make it clear
that projected results expressed or implied will not be realized.
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