AgroFresh Announces Launch of Plant-Based Coatings Under VitaFresh™ Botanicals Brand: For Fresh Produce Protection, She...
February 24 2021 - 8:00AM
AgroFresh Solutions, Inc., a global leader in produce
freshness solutions, today announced the launch
of plant-based, edible coatings for produce
freshness under the VitaFresh™ Botanicals brand.
This launch represents another step forward
in AgroFresh’s decades-long commitment to providing the
most innovative solutions to extend produce shelf life, reduce
food loss/food waste and deliver superior eating
experiences to consumers.
VitaFresh Botanicals is
a proprietary, plant-based portfolio
of solutions for a wide variety of crops
from citrus to avocados to mangos. For
coatings, the products utilize “anti-thirst” technology to
boost the skin’s natural protection, creating a “double skin”
membrane that reduces dehydration, maintains weight and locks in
produce freshness throughout the supply
chain. The solutions are completely
turnkey and easy-to-apply as part of regular
packinghouse operations. AgroFresh provides customers
with all the necessary application equipment and
expertise.
VitaFresh Botanicals coatings are
sustainable and created using certified ISO 14001
“environmental management system” standards. Many products are
packaged in reusable containers. Excellent crop coverage at
low application rates offers better cost efficiencies
to operators, and gives retailers a much stronger
opportunity to market the best quality produce using
consumer-friendly claims, while reducing food waste,
increasing profit potential and adding the capability to
reduce the amount of plastic packaging needed for the
produce.
“AgroFresh has a long history of
innovation and a well-earned reputation as
a trusted leader in all science and
application aspects of produce
freshness. VitaFresh Botanicals is an important next step
for our customers, providing true edible coatings and technical
performance adapted to each crop’s
unique physiology, in a flexible and operator-friendly
format,” said AgroFresh CEO Jordi Ferre. “We’re proud to
provide innovative and effective AgTech solutions to
the industry, and are excited to bring this powerful new
brand to market.”
“Unlike coatings that require higher drying
temperatures with 40% more energy usage,
VitaFresh Botanicals products offer enhanced drying
at lower temperatures,” said Ann Beaulieu, VP Research and
Development & Regulatory at AgroFresh. “Our formulation
stabilization process helps operators preserve produce, maintain
freshness throughout the supply chain, and ship longer distances,
generating cost-efficiencies and helping growers and packers sell
more produce worldwide. Further, because VitaFresh Botanicals
are edible coatings, they can be used on crops where the skin is
eaten, including in the European Union.”
The AgroFresh organization has 40 years
of fruit protection experience across numerous
crops, powered by a
deep post-harvest portfolio. VitaFresh Botanicals
products have exceptional quality, thanks in part to the
company’s ISO 9001 “quality management system”
certification. AgroFresh adds differentiating value by
offering a comprehensive coatings portfolio, one-to-one
problem-solving guidance and diagnostics, a high-touch service
model and a complete range of packinghouse equipment, all
aimed at delivering the highest level of client confidence and
trust in the industry.
AgroFresh’s vision is to be the guardian of the
world’s fresh produce and the company is proud to be a member of
GLOBALG.A.P., an organization that promotes safe, responsible, and
transparent farming for a sustainable future. With VitaFresh
Botanicals, AgroFresh offers “Natural-Powered Life Extension for
Fruit,” creating new opportunities for retailers and helping to
influence consumers’ enjoyment of fresh, tasty produce.
About AgroFresh AgroFresh (Nasdaq: AGFS)
is an AgTech innovator and global leader with a mission to prevent
food loss/waste and conserve the planet’s resources by providing a
range of science-based solutions, data-driven digital technologies
and high-touch customer services. AgroFresh supports growers,
packers and retailers with solutions across the food supply chain
to enhance the quality and extend the shelf life of fresh produce.
The AgroFresh organization has 40 years of post-harvest experience
across a broad range of crops, including revolutionizing the apple
industry with the SmartFresh™ Quality System for more than 20
years. This is powered by a comprehensive portfolio that includes
plant-based coatings, equipment and proprietary solutions that help
improve the freshness supply chain from harvest to the home. Visit
agrofresh.com to learn more.
Media Contact:Quinn Kelsey - Media
RelationsICR Inc.Quinn.Kelsey@icrinc.com646-677-1810
AgroFresh Solutions (NASDAQ:AGFS)
Historical Stock Chart
From Jun 2024 to Jul 2024
AgroFresh Solutions (NASDAQ:AGFS)
Historical Stock Chart
From Jul 2023 to Jul 2024