Allstream implements innovative web solution for CATAAlliance
December 16 2003 - 11:21AM
PR Newswire (US)
Allstream implements innovative web solution for CATAAlliance -
Online content management solution gives CATAAlliance members
self-service resources to drive business growth - TORONTO, Dec. 16
/PRNewswire-FirstCall/ -- Allstream (TSX: ALR.A, ALR.B; NASDAQ:
ALLSA, ALLSB), a leading communication solutions provider with a
world- class portfolio of Connectivity, Infrastructure Management
and IT Services, today announced that it has launched a new, online
information delivery service for the CATAAlliance, Canada's leading
entrepreneurial technology alliance. This solution converts the
organization's web site into a highly functional eBusiness tool to
help its members achieve business growth. Allstream's IT Services
division has designed a web solution to support CATAAlliance's
business objective to help Canadian high technology companies
become more globally competitive by providing them with
self-service tools to prepare and distribute communications to
potential customers. Allstream built the new web site based on
award winning software by Maestro CMS. Utilizing Maestro CMS's
innovative content management software, the CATAAlliance web site
has been transformed into a member-updateable information delivery
vehicle by which individual members can readily contribute and
manage content, schedule marketing or media events, and personalize
subscriptions for members and guests. For example, a member can
prepare a communique about a company's product launch on the
CATAAlliance site with easy-to-use authoring tools and then link to
the CATAAlliance news room, newswire service offerings, and
distribute materials to CATAAlliance's database of 17,000 executive
subscribers. Allstream's solution provides distinct advantages for
CATAAlliance: - It lets members rapidly deliver and update timely
business content while eliminating the administrative burden for
the association; - The system also lets members precisely customize
their own subscriber lists so that they can target audiences for
each communication; - The web service is based on non-intrusive
software hosted outside of CATAAlliance's own network, providing a
simple, turn-key web service without requiring significant
installation or maintenance resources. "Allstream took the time to
really understand our priorities and the value we wanted to provide
to our members," said John Reid, President, CATAAlliance. "They
were able to design a service that improves connectivity to our
members, reduces administrative costs and moves us from passive to
active use of web technologies that support our members' business
growth. We've created a dynamic online community of companies that
expands the power of each individual member." "Our goal is to
partner with clients to help them leverage technologies to compete
effectively," said Dean Prevost, Executive Vice President and
President, IT Services, Allstream. "We're especially proud that our
team was able to customize and deploy a truly 'best practice' web
service that will help CATAAlliance's members become more globally
effective and better able to market their products and services
around the world." About Allstream Allstream is a leading
communication solutions provider with a world-class portfolio of
Connectivity, Infrastructure Management and IT Services. Allstream
collaborates with customers to create tailored business solutions
that meet their unique needs and help them compete more
effectively. Spanning more than 18,800 kilometres, Allstream has an
extensive broadband fibre-optic network and the greatest reach of
any competitive carrier in Canada, and provides international
connections through strategic partnerships and interconnection
agreements with other international service providers. Allstream
has approximately 4,000 employees and is a public company with its
stock traded on the Toronto Stock Exchange under the symbols ALR.A
and ALR.B and the NASDAQ National Market system under the symbols
ALLSA and ALLSB. Visit Allstream's website,
http://www.allstream.com/ for more information about the company.
Note to Allstream Investors This news release includes statements
about expected future events and/or financial results that are
forward-looking in nature and subject to risks and uncertainties.
For those statements, we claim the protection of the safe harbor
for forward-looking statements provisions contained in the United
States Private Securities Litigation Reform Act of 1995. The
Company cautions that actual performance will be affected by a
number of factors, many of which are beyond the Company's control,
and that future events and results may vary substantially from what
the Company currently foresees. Discussion of the various factors
that may affect future results is contained on page 1 of the
Company's Annual Information Form dated May 2, 2003, which is filed
with the Securities and Exchange Commission, the Ontario Securities
Commission, and SEDAR. About CATAAlliance Established in 1977,
CATAAlliance is a business development association dedicated to
stimulating global growth for technology enterprises through the
promotion of strategic partnerships, technological innovation and
entrepreneurial values. CATAAlliance provides business information,
support and advocacy services to help grow the global
competitiveness of its members, representing Canadian high
technology companies of all sizes. More information about
CATAAlliance can be found on the CATAAlliance web site:
http://www.cata.ca/. DATASOURCE: Allstream Inc. CONTACT: please
contact: Media: May Chong, Allstream, (416) 345-2342, ; Investors
and Analysts: Brock Robertson, (416) 345-3125, ; Dan Coombes, (416)
345-2326,
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