AMAC American Medical Alert Corp. (MM)

American Medical Alert Corp. (NASDAQ: AMAC), a provider of healthcare communication services and advanced home health monitoring technologies, announced today that Walgreen Co. and AMAC management have agreed upon a 2008 marketing strategy for the Walgreens Ready Response Medical Alert program. Plans include the launch of a new, product specific website, a media campaign and new, interactive store signage that will be tested at select stores. Launched earlier this month, the new website, www.walgreensreadyresponse.com, offers many of the same key features as the previous site; with a more user-friendly layout as well an updated look and expanded product description. AMAC will support the brand positioning through an integrated marketing campaign, which includes a mix of television advertising and Internet marketing. The brand-building effort represents the continuation of an external media strategy designed to position Walgreens Ready Response Medical Alert System as the trusted choice in this product category. Walgreens will introduce interactive store signage in certain test markets to determine its effectiveness. Jack Rhian, AMAC�s Chief Executive Officer and President commented, �We are encouraged with the progress we have achieved as we continue to collaborate with Walgreens management on this project. Ready Response is quickly becoming a nationally recognized brand as evidenced by recent inclusion in AARP Magazine March/April 2008 issue which cited Ready Response as a means of keeping seniors safe and independent at home. Our goal is to bring greater recognition of this service offering under the trusted Walgreens brand.� Pricing & Availability Walgreens Ready Response� Medical Alert System is available for $34.95 (U.S.) per month and a one time activation fee of $34.95 (U.S.) The system includes a two-way voice console unit, personal help activator, bathroom activator, telephone and power cord and monitoring services. There are no long-term contracts required. Consumers may obtain the system online at www.walgreensreadyresponse.com. About Walgreen Co. Walgreens (NYSE: WAG) is the nation�s largest drugstore chain with fiscal 2007 sales of $53.8 billion. The company operates 6,179 stores in 49 states and Puerto Rico. Walgreens is expanding its patient-first health care services beyond traditional pharmacy through Walgreens Health Services, its managed care division, and Take Care Health Systems, a wholly owned subsidiary that manages 142 convenient care clinics at drugstores. Walgreens Health Services assists pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc. and Walgreens Specialty Pharmacy LLC. More information about Walgreens is available at Walgreens.com. About American Medical Alert Corp. AMAC is a healthcare communications company dedicated to the provision of support services to the healthcare community. AMAC's product and service portfolio includes Personal Emergency Response Systems (PERS) and emergency response monitoring, electronic medication reminder devices, disease management monitoring appliances and healthcare communication solutions services. AMAC operates nine communication centers under local trade names: H-LINK OnCall, Long Island City, NY and Clovis, NM, North Shore TAS, Port Jefferson, NY, Live Message America, Audubon, NJ, ACT Teleservice, Newington, CT and Springfield, MA, MD OnCall, Cranston RI, Capitol Medical Bureau Rockville, MD, American MediConnect and Phone Screen Chicago, IL to support the delivery of high quality, healthcare communications. www.amac.com This press release contains forward-looking statements that involve a number of risks and uncertainties. Forward-looking statements may be identified by the use of forward-looking terminology such as "may," "will," "expect," "believe," "estimate," "anticipate," "continue," or similar terms, variations of those terms or the negative of those terms. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission (SEC), including the Company's Annual Report on Form 10-K, the Company's Quarterly Reports on Forms 10-Q, and other filings and releases. These include uncertainties relating to government regulation, technological changes, our expansion plans, our contract with the City of New York and product liability risks.