Amplitude Appoints New EMEA VP to Drive Regional Growth
July 18 2024 - 4:00AM
Business Wire
Amplitude, (Nasdaq: AMPL) a leading digital analytics platform,
today announced that Lee Edwards joined the company as Vice
President of Sales in EMEA. With more than 25 years of experience
at leading technology companies in Europe, Edwards will help drive
customer adoption across the region, including the UK, France, and
Germany.
The news follows a slew of product innovations from Amplitude.
Last month, the company announced the general availability of its
Snowflake native offering, as well as new and expanded integrations
that help companies maximise ROI. Earlier this year, Amplitude
expanded its platform with Session Replay, enabling teams to
reconstruct a user visit and combine the power of qualitative and
quantitative data.
“We’re seeing incredible innovation coming out of Europe, but
there's a big opportunity for companies to put their data to work
even more effectively. With our digital analytics platform, teams
can understand their customers' behaviour and build better digital
products and experiences that drive growth," said Nate Crook, Chief
Revenue Officer at Amplitude. “We are excited to add Lee’s
leadership and domain knowledge to our team. He has extensive
experience in the analytics space and working with EMEA customers
to solve their most pressing issues. I look forward to working
closely with him as we expand our footprint in EMEA and drive
additional value for our customers.”
Edwards joins Amplitude from Oracle's UK and Ireland
applications business. Prior to that, he spent four years at Adobe,
where he led the UKI and MEA region, and later built and led the
strategic partnerships deal team across EMEA. Before that, Edwards
led the Platform and Analytics sales teams for UKI at SAP.
“Amplitude's reputation in EMEA is a testament to the great work
already happening in the region, and it's a big reason why I
decided to join the company,” said Edwards. “It's an amazing
opportunity to combine my passion for building, leading, and
developing teams with a platform that companies derive incredible
value from. Amplitude's momentum in EMEA is impressive, but there's
still so much room to expand."
Amplitude works with almost 3,000 customers around the world,
including noteworthy brands in EMEA like Skyscanner, Klarna,
Schibsted, Le Monde, Canal+, Criteo, Babbel, Decathlon SE, and
Haven.
“What I love about Amplitude is it gives the team more
intellectual horsepower," said Lee Marshall, Head of Growth Product
at ITVX. "It gives them ownership and accountability over their
product, and it gives us a decision-making framework that is
objective. Without data and without Amplitude, we wouldn't be able
to work like that.”
For more information about Amplitude and its solutions, please
click here.
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. Almost 3,000
customers, including Atlassian, NBCUniversal, Under Armour,
Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behaviour, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s Summer 2024 Report. Learn how to optimise your
digital products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240718622369/en/
Darah Easton press@amplitude.com
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