Applied DNA Sciences Presents 'Using DNA to Knock Out the Knock Offs' at the Anti-Counterfeiting and Brand Protection Summit in
October 26 2006 - 8:15AM
PR Newswire (US)
STONY BROOK, N.Y., Oct. 26 /PRNewswire-FirstCall/ -- Applied DNA
Sciences, Inc. (OTC:APDN) (BULLETIN BOARD: APDN) , a provider of
botanical DNA encryption, embedment and authentication solutions,
today announced that Dr. James A. Hayward, our Chief Executive
Officer, will deliver a presentation at the Anti- Counterfeiting
& Brand Protection conference, which takes place on October 26-
27, 2006 at the Affinia Manhattan Hotel in New York City. Dr. James
A. Hayward is Co-Chair of the conference and will make the opening
remarks on day two, Friday, October 27, 2006. He will also make a
presentation entitled "Using DNA to Knock Out the Knock-Offs" which
will focus on how APDN's SigNature Program can help protect
revenue, brands and consumer confidence. He will also discuss how
the use of both overt and covert DNA-encryption, embedment and
authentication technologies can help to deter intellectual property
theft, and counterfeiting of globally branded products. Product
counterfeiting adversely affects many facets of the global
community. This conference on anti-counterfeiting and brand
protection is designed to provide ammunition in the battle to
protect brands and revenue. Counterfeiting activities likely cost
U.S. businesses hundreds of billions of dollars per year. The
Brussels-based World Customs Organization estimates trade in
counterfeit products exceeded 6 percent of global trade last year,
or more than $500 billion. That includes an estimated 10 percent of
all pharmaceuticals sold (up to 60 percent in developing
countries), 10 percent of car parts sold in Europe and 2 percent of
the 26 million airline parts installed each year around the world.
Regarding the upcoming conference, James A. Hayward said, "I
welcome this opportunity to introduce the potential power of our
technology as both a counterfeiting deterrent and a forensic
solution for IP and brand owners seeking to interdict counterfeit
products and take legal action against counterfeiters." Applied DNA
Sciences has been actively developing relationships with potential
customers seeking brand protection and the prevention of
counterfeiting in the consumer products, pharmaceutical, and
digital media industries. We have recently added a sales director,
and are attempting to attract additional sales directors to expand
our capability to target additional vertical industries such as
fine art, prestige wine, sports memorabilia and financial services.
About Applied DNA Sciences, Inc. Applied DNA Sciences, Inc. (APDN)
is a provider of botanical DNA encryption, embedment and
authentication solutions that can help protect companies,
governments and consumers from counterfeiting, fraud, piracy,
product diversion, identity theft and unauthorized intrusion into
physical plant and databases. Our common stock is registered under
Section 12(g) of the Securities Exchange Act of 1934 and is listed
on the Over-The-Counter Bulletin Board under the symbol "APDN".
Contact: MeiLin Wan, Applied DNA Sciences, Inc., 25 Health Sciences
Drive, Stony Brook, New York 11790; Tel: 631-444-6370; Fax:
631-444.8848 http://www.adnas.com/. The statements made by Applied
DNA Sciences, Inc. may be forward-looking in nature and are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements describe
the Company's future plans, projections, strategies and
expectations, and are based on assumptions and involve a number of
risks and uncertainties, many of which are beyond the control of
Applied DNA Sciences, Inc. Actual results could differ materially
from those projected due to changes in interest rates, market
competition, changes in the local and national economies, and
various other factors detailed from time to time in Applied DNA
Sciences' SEC reports and filings, including our Annual Report on
Form 10-KSB, filed on January 12, 2006, our subsequent Quarterly
Reports on Form 10-QSB, and our Current Reports on Form 8-K. The
Company undertakes no obligation to update publicly any forward-
looking statements to reflect new information, events or
circumstances after the date hereof to reflect the occurrence of
unanticipated events. DATASOURCE: Applied DNA Sciences, Inc.
CONTACT: MeiLin Wan of Applied DNA Sciences, Inc., +1-631-444-6370,
fax: +1-631-444-8848 Web site: http://www.adnas.com/
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