APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today announced that Ben Plummer, senior vice president of worldwide marketing and strategic alliances, will be speaking at the Business Performance Management (BPM) Summit being held November 12-13, 2007. Plummer will address the growing demand of businesses for greater agility in their budgeting, forecasting and decision making processes. �Now more than ever, leading firms are basing their competitive strategies on the sophisticated analysis of business data,� said Plummer. �Recognized by BusinessWeek and The Boston Globe for our tremendous growth, Applix�s unique business analytics solution is empowering more decision makers than ever before by providing a comprehensive, flexible business analytics platform that reaches further across the enterprise.� At the conference, Plummer will discuss how the right technology solution can bridge the gap between all departments for improved financial and operational planning, reporting and analytics. He will illustrate the importance of closing the chasm that once existed between those responsible for managing financial responsibilities and those in charge of IT, resulting in enhanced company performance, increased competitive advantage and customer satisfaction. About BPM Summit 2007 The BPM Summit 2007: �The Financial Transformation� will take place at the Hyatt Regency Greenwich in Old Greenwich, CT from November 12-13, 2007. Applix, a gold sponsor of the event, will also be showcasing their business analytics platform at the show. Ben Plummer will present a session on �Beyond the Performance Barrier, Co-ownership of Business Analytics by the CIO and CFO,� Thursday, November 13, at 10:30 a.m. This year�s summit will include pre and post-conference workshops, keynote sessions and technical breakout tracks. Additional featured speakers include: Patrick Ottensmeyer, Executive Vice President & CFO, Kansas City Southern James Champy, Author, Chairman of Consulting, Perot Systems Corp. Craig Schiff, CEO, BPM Partners David Maister, Author, President of Maister Associates Peter Kontes, Author, Executive-in-Residence Yale School of Management Atul Vashistha, Author, Chairman and CEO, neoIT For further information please visit: http://www.bpmmag.net/summit/ About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help more than 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix, Executive Viewer, and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.