AT&T Provides Atlas with Data Centers to Accommodate Growth in Interactive Marketing
August 09 2007 - 11:00AM
PR Newswire (US)
SEATTLE, Aug. 9 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE:T)
has announced that Atlas (NASDAQ:AQNT), a provider of digital media
technologies for agencies, advertisers and publishers, has signed
an extension with AT&T. Under the terms of the contract,
AT&T will provide an enterprise hosting solution for the next
two years and will enable Atlas to house its entire suite of hosted
application services in three fully redundant, highly available
AT&T Internet Data Centers (IDC). Atlas' technologies for
agencies and advertisers enable the unified management of digital
marketing campaigns across display banners, rich media and search,
video and Web sites. Atlas' services for publishers help enhance
advertising revenue across all available and developing digital
media platforms. Atlas chose to invest in outside data centers to
house its high-volume, high-availability Web-serving infrastructure
-- called "ad-hive clusters" -- as well as its extensive
Web-advertising infrastructure. AT&T's high-volume storage
capacity will support both applications and will provide Atlas with
a premium platform to execute in any environment in which digital
advertising or content monetization strategies are employed. Atlas
will use AT&T's enterprise-hosting, managed services, security
services and back-end connectivity to the IDC to allow full
visibility and end-to-end management in the delivery of its
services and software. By using AT&T hosting centers, Atlas
will be able to provide a higher level of service to its clients
while continuing to grow, and AT&T's global reach will allow
Atlas to serve strategic global audiences with the highest degree
of performance and availability. Additionally, AT&T provides a
global support infrastructure that allows Atlas to better manage
its global footprint. "It's critical for our business that we
provide our customers the highest degree of availability, most
expansive reach and the greatest delivery speeds available to a
global audience," said Greg Meyer, senior vice president, Product
and Technology, Atlas. "Trusting AT&T as our hosting and
security services provider allows us to focus on our core
business." The agreement renews and expands Atlas' existing
relationship with AT&T, which spans more than two years. Note:
This AT&T release and other news announcements are available as
part of an RSS feed at http://www.att.com/rss. About Atlas Atlas
provides digital media technologies for agencies, advertisers and
publishers. Atlas solutions for agencies and advertisers enable the
unified management of digital marketing campaigns across display
banners, rich media, search, video, and Web sites. Atlas solutions
for publishers maximize advertising revenue across all available
and developing digital media platforms. With industry-leading tools
and close collaboration, Atlas helps our clients achieve dramatic,
measurable results. Atlas serves its clients from offices in
Seattle, San Francisco, New York, Denver, Raleigh and London.
Atlas, an operating unit of aQuantive, Inc. (NASDAQ:AQNT), is a
member of the NAI, adhering to the NAI privacy principles that have
been applauded by the FTC, and was the first third-party ad server
to complete the auditing process and achieve ad measurement
accreditation by the Media Rating Council. About AT&T AT&T
Inc. (NYSE:T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the
providers of AT&T services in the United States and around the
world. Among their offerings are the world's most advanced IP-based
business communications services and the nation's leading wireless,
high speed Internet access and voice services. In domestic markets,
AT&T is known for the directory publishing and advertising
sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in
such fields as communications equipment. As part of its
three-screen integration strategy, AT&T is expanding its TV
entertainment offerings. Additional information about AT&T Inc.
and the products and services provided by AT&T subsidiaries and
affiliates is available at http://www.att.com/. (C) 2007 AT&T
Knowledge Ventures. All rights reserved. AT&T and the AT&T
logo are trademarks of AT&T Knowledge Ventures. For more
information, please review this announcement in the AT&T
newsroom at http://www.att.com/newsroom. DATASOURCE: AT&T Inc.
CONTACT: Gina Pernetti of AT&T, +1-916-847-8542, ; or Jamie
Leady of Atlas, +1-206-816-8916,
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