Activision Collaborates With Logitech to Develop Premium Instruments for Guitar Hero(R) World Tour
July 31 2008 - 11:32AM
PR Newswire (US)
SANTA MONICA, Calif. and FREMONT, Calif., July 31
/PRNewswire-FirstCall/ -- Activision Publishing, Inc.
(NASDAQ:ATVID) and Logitech International (SWX:LOGN) (NASDAQ:LOGI)
today announced a collaboration to develop and market premium
instrument controllers for Guitar Hero(R) World Tour, the latest
installment of the world's best-selling music-based video game
franchise, which ships this fall for the Xbox 360(TM) video game
system from Microsoft, PlayStation(R)2 computer entertainment
system, PLAYSTATION(R)3 computer entertainment system and Nintendo
Wii(TM). Logitech plans to offer premium instruments for each of
these platforms, the first of which will be available later this
year. Logitech's products will be compatible with Guitar Hero World
Tour's advanced feature set, allowing players to elevate their
Guitar Hero(R) jam sessions to full-fledged rock concerts.
"Logitech is the leading producer of peripheral devices and the
company is widely considered to be the gold standard for innovation
and quality peripheral products," said Charles Huang, vice
president business development for RedOctane. "With Logitech, we
know we have found the right partner who can deliver top-quality
premium hardware that consumers have come to expect from Guitar
Hero." "As huge fans of Guitar Hero(R), we are very excited about
the opportunity to bring the Logitech experience to the Guitar Hero
franchise," said Bruce Lancaster, vice president and general
manager of Logitech's gaming business. "A few years ago, Logitech
refined the consumer steering wheel market with high-end
controllers that enhance racing games. Now we are looking forward
to elevating the market for premium music-based video game
controllers in a similar fashion." Guitar Hero World Tour is being
developed by Neversoft Entertainment for the Xbox 360(R) video game
and entertainment system from Microsoft and PLAYSTATION(R)3
computer entertainment system. The Wii(TM) version is being
developed by Vicarious Visions. The PlayStation(R)2 computer
entertainment system version is being developed by Budcat. The game
is not yet rated by the ESRB. For more information on Guitar Hero
World Tour, please visit http://www.guitarhero.com/. About Logitech
Logitech is a world leader in personal peripherals, driving
innovation in PC navigation, Internet communications, digital
music, home-entertainment control, gaming and wireless devices.
Founded in 1981, Logitech International is a Swiss public company
listed on the SWX Swiss Exchange (LOGN) and on the Nasdaq Global
Select Market (LOGI). About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision, Publishing,
Inc. is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products. Activision
Publishing maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information
about Activision Publishing and its products can be found on the
company's website, http://www.activision.com/. Logitech, the
Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the
property of their respective owners. For more information about
Logitech and its products, visit the company's Web site at
http://www.logitech.com/. (C) 2008 Activision Publishing, Inc.
Guitar Hero, Activision and RedOctane are registered trademarks of
Activision Publishing, Inc. All rights reserved. "PlayStation",
"PLAYSTATION" and "PS" Family logo are registered trademarks of
Sony Computer Entertainment Inc. Used with Permission. Microsoft,
Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the
Microsoft group of companies. Wii and the Wii logo are trademarks
of Nintendo. DATASOURCE: Activision Publishing, Inc.; Logitech
International CONTACT: Aaron Grant of Activision-RedOctane,
+1-310-255-2535, ; or Pamela McCracken of Logitech,
+1-510-713-4003, Web site: http://www.activision.com/
http://www.logitech.com/ http://www.guitarhero.com/ Company News
On-Call: http://www.prnewswire.com/comp/007396.html
Copyright
Activision Blizzard, (MM) (NASDAQ:ATVID)
Historical Stock Chart
From Oct 2024 to Nov 2024
Activision Blizzard, (MM) (NASDAQ:ATVID)
Historical Stock Chart
From Nov 2023 to Nov 2024