MIAMI, Oct. 29, 2019 /CNW/ -- Cool Holdings,
Inc. (NASDAQ: AWSM) ("Cool") and Torque Esports Corp.,
formerly Millennial Esports Corp. (TSX VENTURE: GAME, OTCQB: MLLLF)
("Torque") today announced that they have entered into a
partnership valued at $3.15 million
between Simply Mac, Inc. ("Simply Mac"), a wholly-owned subsidiary
of Cool, and Ideas & Cars Ltd. (Ideas & Cars"), a
wholly-owned subsidiary of Torque. The 3-year partnership
calls for Simply Mac to be named the sole and exclusive supplier of
Apple products to Ideas & Cars, and for Simply Mac to serve as
a sponsor for "America's Fastest Gamer" events produced by Ideas
& Cars. Highlights of the agreement include:
- Simply Mac becomes a sponsor for the #GamerToRacer finals.
- Daily social media content for the "California Dreamin' Tour"
to be shot on the revolutionary iPhone 11 Pro.
- Many of Simply Mac's 42 stores will host qualifying and
registration for the competitions.
- The partnership between Simply Mac and Ideas & Cars starts
immediately and extends through December 31,
2022.
Thanks to Simply Mac, Esports racing fans got a unique inside
look at the ultimate #GamerToRacer competition that started last
week when the World's Fastest Gamer finals began. Simply Mac
will be a key partner for the competition, which will put ten
gamers to the test over a 12-day #CaliforniaDreamin tour.
The winner of Simply Mac World's Fastest Gamer will not only
earn a full-time GT race drive for 2020 valued at more than
$1 million, they'll also take home a
new MacBook Pro, an iPhone 11 Pro Max and an Apple Watch Series 5
thanks to Simply Mac.
As part of the partnership, Simply Mac will equip the World's
Fastest Gamer video production and social media team with iPhone 11
Pros to film daily updates for distribution across the @TheWFGamer
social media channels on Facebook, Twitter and Instagram.
"Simply Mac is not just signing on as a partner; they'll play an
active role in bringing the story of the competition to fans across
the world," Torque Esports President and CEO, Darren Cox said. "We're thrilled with the
integration of Simply Mac as a partner. Not only will our daily
social media content be produced exclusively on Apple products, our
full six-part documentary series will also be edited on the latest
Apple hardware.
"We're bringing ten of the best racing gamers in the world to
California for this amazing
competition. The stakes are going to be incredibly high – everybody
wants that real-world race drive, and they will all be under
intense pressure to perform – we're looking forward to giving fans
a great behind-the-scenes look thanks to Simply Mac."
The four-part documentary for the first season of World's
Fastest Gamer was watched by millions online and reached 400
million households through broadcasters such as ESPN, CNBC, Sky,
and Fox. This year's six-part series will showcase the eight
gaming champions selected by our judging team of Juan Pablo Montoya and inaugural World's Fastest
Gamer, Rudy van Buren.
One of the two gamers to qualify for a finals spot in the Simply
Mac World's Fastest Gamer finals, Riley Gerster, earned his
spot after buying a new iPad and qualifying via Gear.Club, the
mobile game produced and developed by Torque Esports' Lyon, France-based gaming studio, Eden Games.
Commenting on the partnership, Rein Voigt, president and Chief
Executive Officer of Cool Holdings, parent company of Simply Mac,
stated: "The team at Simply Mac loves the concept of World's
Fastest Gamer, and we're looking forward to working with the team
to provide some incredible content for the fans. Gaming
accessories are a hugely popular item across the country, and we
think World's Fastest Gamer is a brilliant vehicle for us to reach
the gaming audience. Apple is raising the bar for mobile
gaming with the recent introduction Apple Arcade. We wish all the
gamers the very best of luck in the finals, although we might have
to give Riley an extra cheer after qualifying via Gear.Club on his
iPad."
About Cool Holdings, Inc.
Cool Holdings is a
Miami-based company currently
comprised of Simply Mac and OneClick, two chains of retail stores
and an authorized reseller under the Apple® Premier
Partner, APR (Apple® Premium Reseller) and AAR MB
(Apple® Authorized Reseller Mono-Brand) programs and
Cooltech Distribution, an authorized distributor to the
OneClick® stores and other resellers of
Apple® products and other high-profile consumer
electronic brands. Additional information can be found on its
website at www.coolholdings.com.
About Torque Esports Corp.
Torque Esports Corp.
("TEC") recently restructured its business and leadership team.
Torque now focuses exclusively on two areas – esports racing and
esports data provision. With publishing, IP, content, and data
expertise in its portfolio, combined with a new board and
management team, TEC is ready to lead the rush to profitability in
the esports industry. Torque aims to revolutionize esports
racing and the racing gaming genre via its industry-leading gaming
studio Eden Games (Lyon, France) which focuses on mobile racing
games and its unique motorsport IP, including World's Fastest Gamer
(created and managed by wholly-owned subsidiary IDEAS+CARS,
Silverstone UK). Building on the leading position of Stream
Hatchet (a Barcelona, Spain-based
wholly-owned subsidiary) Torque also provides robust esports data
and management information to brands, sponsors, and industry
leaders. This data allows the esports industry to monetize the huge
number of eyeballs in the gaming and esports space.
Forward-looking and cautionary statements
Forward-looking statements in this press release and all other
statements that are not historical facts are made under the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. These statements, including those related to Simply Mac
stores hosting qualifying and registration for competitions, the
success of the partnership between Simply Mac and Ideas & Cars,
#CaliforniaDreamin tour, the #GamerToRacer competition and the
World's Fastest Gamer finals involve factors, risks, and
uncertainties that may cause actual results in future periods to
differ materially from such statements. There are a number of
factors that could cause actual events to differ materially from
those indicated by such forward-looking statements, including
actions by third parties, such as Apple. A list and description of
various risk factors related to both Cool Holdings, Inc. and Torque
Esports Corp can be found in their respective filings that can be
reviewed at www.sec.gov and the TSX Venture Exchange. These
forward-looking statements speak only as of the date of this
release and we undertake no obligation to publicly update any
forward-looking statements to reflect new information, events or
circumstances after the date of this release.
All product names, logos, and brands are property of their
respective owners. All company, product and service names used in
this website are for identification purposes only. Use of these
names, logos, and brands does not imply endorsement.
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SOURCE Cool Holdings, Inc.