- The partnership brings yet another popular global sport
brand to Tottenham Hotspur Stadium, now uniquely hosting the
Premier League, NFL, F1, concerts, rugby and boxing
- The world's first in-stadium karting facility and
London's longest indoor electric
go kart track to open in Autumn 2023
- The one-of-its-kind karting experience will showcase
sustainability and innovation, with the latest technology and
pioneering engineering solutions incorporated
throughout
- Long-term partnership will aim to create apprenticeship
and career opportunities for local young people and bring greater
diversity to the motorsport industry
- A driver academy programme will widen the motorsport
talent pool and help to identify the next generation of F1
drivers
- Both Tottenham Hotspur and F1 to collaborate on
initiatives to promote environmental responsibility throughout the
partnership
LONDON, Feb. 28,
2023 /PRNewswire/ -- Tottenham Hotspur is
delighted to announce a 15-year strategic partnership with Formula
1 that will bring a brand-new motorsport experience to London.
Tottenham Hotspur announces 15-year
partnership with Formula 1
The partnership brings yet another popular global sport brand to
Tottenham Hotspur Stadium, now uniquely hosting the Premier League,
NFL and F1, supporting worldwide fan growth.
With music concerts, boxing and rugby now also being staged in
London N17, it means an estimated
5.9billion people globally are interested in events held at
Tottenham Hotspur Stadium – equating to nearly 80% of the world's
population.
The partnership will see the exclusive delivery of the world's
first in-stadium electric karting facility and London's longest indoor track, based below
Tottenham Hotspur Stadium's iconic South Stand - the latest example
of how the multi-use nature of the stadium is attracting a wide
range of sports and events, creating a wealth of opportunities and
experiences for partners, fans and visitors.
The one-of-its-kind experience, which will be seen at no other
football stadium in Europe, will
include separate tracks for both adults and juniors and has been
accredited by the National Karting Association, making the facility
a potential future venue for national karting championship races.
In addition, the experience will also include interactive
motorsport activities and food and beverage facilities.
It adds to the growing range of Visitor Attractions already
available at London's newest
sports and entertainment destination, including the popular Dare
Skywalk - rated as London's No.1
outdoor attraction by TripAdvisor – driving visitors to the area
365 days a year and providing an estimated £300m a year boost to
the local economy in one of London's most deprived neighbourhoods.
Register your interest now to join our mailing list
and receive news and updates on the karting experience straight to
your inbox, including when tickets go on
sale.
The karting experience will be the focal point of a long-term
partnership between the Club and F1, that will aim to create
apprenticeship and career opportunities for local young people and
bring greater diversity to the motorsport industry, particularly
for women and underrepresented groups. It will also provide F1 with
a touchpoint in London from which
to further grow its fanbase throughout the world.
A driver academy programme will widen the motorsport talent pool
and help to identify the next generation of F1 drivers. The Club
and F1 will deliver educational activities for schools to engage
local young people in motorsport and showcase career opportunities
and pathways in areas such as engineering and software
development.
Tottenham Hotspur and F1 will collaborate throughout the
partnership on initiatives that promote environmental
responsibility. F1 is committed to be net zero carbon by 2030 and
that target forms part of every decision F1 makes and every
initiative they embark on. Tottenham Hotspur is the Premier
League's greenest club and, as a signatory of the UN Sports for
Climate Action Framework's 'Race to Zero', is committed to halving
its greenhouse gas emissions by 2030 and become net zero by
2040.
Stefano Domenicali, President and
CEO, Formula 1, said: "As we continue to grow our sport around
the world, partnering with world renowned brands like Tottenham
Hotspur allows us to take Formula 1 and motorsport to new and
diverse audiences. The karting experience will be a
destination and place that families, friends and aspiring drivers
from all over the world will want to visit and enjoy, engaging new
audiences and offering an accessible entry point to the world of
motorsport. Our brands have a shared vision to create
life-changing career opportunities, promote diversity and
inclusion, such as through the recently announced F1 Academy, and
driving environmental sustainability – our innovative partnership
will bring all of this to life."
Daniel Levy, Chairman, Tottenham
Hotspur, said: "Since building this stadium our ambition has
always been to see how far we can push the boundaries in delivering
world-class experiences that will attract people from around the
world all year round. We have been able to bring the biggest names
in sport and entertainment to London N17. We are extremely excited about
what this long-term partnership with F1 will bring for our global,
national and local communities."
David Richards CBE, Chairman of
Motorsport UK, the governing body for four-wheel motorsport in the
UK, said: "I congratulate Tottenham Hotspur and Formula 1
on this innovative partnership. This new karting facility aligns
perfectly with Motorsport UK's mission to inspire and enable more
people to participate in our sport in a safe, fair, fun, inclusive
and progressive environment. I look forward to seeing even more
people enjoy karting but particularly to see a greater level of
diversity amongst the visitors."
Creating additional recurring sources of revenue to reinvest in
our football activities is a key part of the Club's financial
model.
About Formula 1®
Formula 1®
racing began in 1950 and is the world's most prestigious motor
racing competition, as well as the world's most popular annual
sporting series. Formula One World Championship Limited is part of
Formula 1® and holds the exclusive commercial rights to
the FIA Formula One World Championship™. Formula 1® is a
subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB,
LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One
Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1,
F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB
and related marks are trademarks of Formula One Licensing BV, a
Formula 1 company. All rights reserved.
About Tottenham Hotspur
Founded in 1882, Tottenham
Hotspur Football Club is an English Premier League Club, based in
North London. In April 2019, the Club opened an iconic new stadium
that sits at the heart of a £1billion sport-led regeneration
of North Tottenham. The stadium is
the largest football club stadium in London and is a multi-use venue with the
ability to host a variety of events 365 days a year, including NFL,
boxing, rugby, concerts and other major events, plus visitor
attractions including Stadium Tours and the Dare Skywalk.
Alongside the stadium, the Club has delivered:
- More than 4,000 jobs for local people across a range of
sectors, with circa £300m pumped into the local economy each
year
- A Club-sponsored leading Sixth Form School, the London Academy
of Excellence Tottenham, prioritising students from disadvantaged
socio-economic backgrounds and providing teaching from top
independent schools
- The 78,000 square foot Sainsburys and Gym, which sit within the
wider stadium campus and employ locally
- Unprecedented investment in the local public transport
infrastructure, with major upgrades to White Hart Lane,
Northumberland Park, Tottenham Hale and Meridian Water train
stations
- The redevelopment of the site of the old Cannon Rubber factory
on the High Road into a new home for Brook House Primary
School
- The delivery of 400 new homes by the Club across Tottenham – 70% of which are affordable homes
– with more to come
- Historic buildings in Tottenham being restored to their former
glory, including Percy House –the
home of our Foundation, Warmington House – incorporated into the
Tottenham Experience, currently home to the OOF Gallery, and The
Corner Pin pub as part of a joint venture with Beavertown
Tottenham Hotspur has:
- Commercial partnerships with globally-recognised brands
including AIA Group Limited (AIA), one of the world's leading
providers of life insurance services, and Nike, the world's leading
sports footwear and apparel company
- A combined global social media following of over 80 million and
more than 400 Official Supporters' Clubs worldwide
- A commitment to minimizing its environmental impact across Club
operations, being named as the greenest in the Premier League for
the past three years. Tottenham Hotspur is a signatory of the UN
Sports for Climate Action Framework, committing to halve carbon
emissions by 2030 and become net zero carbon by 2040
- An award-winning Foundation that is renowned for creating
opportunities to help enhance the lives of people in its local
community through education, employment, health and social
inclusion programmes
Follow Tottenham Hotspur on social media:
- Facebook: https://www.facebook.com/TottenhamHotspur
- Instagram: https://www.instagram.com/spursofficial/
- Twitter: https://twitter.com/SpursOfficial
- TikTok: https://www.tiktok.com/@spursofficial?lang=en
- YouTube: https://www.youtube.com/@TottenhamHotspur
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SOURCE Tottenham Hotspur Football Club