Beijing’s Leading Cable Operator, Gehua Cable, Rolls Out VOD with BigBand Networks
May 03 2011 - 7:00AM
Business Wire
BigBand Networks, Inc. (NASDAQ:BBND), today announced that
long-time customer Beijing Gehua Cable TV Network (“Gehua Cable”)
has chosen BigBand’s industry-leading BEQTM Edge QAM platform to
deliver Video on Demand (VOD) to its customers. This new project
follows the 2010 selection of BigBand's BEQ platform for Gehua's
interactive HDTV and broadband Internet services. Adding
high-quality VOD services is designed to satisfy subscribers'
growing demand for content and add value to the overall cable
offering, helping to reduce subscriber churn and generate greater
average revenue per user (ARPU).
Gehua's large-scale cable network covers all 18 districts of the
Beijing metropolitan area and transmits more than 100 channels to
3.2 million people. Gehua and BigBand have had a strong history of
successful deployments that have brought some of China’s most
advanced digital video offerings to its subscribers. The cable
provider relied on the BigBand Broadband Multimedia-Service Router
(BMR®) to provide coverage of the 2008 Beijing Summer Olympics to
more than 1.7 million of its digital TV viewers. BigBand’s BMR
platform continues to be used today in Gehua’s digital TV network
headend system for reliable delivery of video content.
“It is an honor to be selected once again by Beijing Gehua Cable
TV Network for its latest VOD QAM project offering. Gehua has
proven itself to be an innovator and a leader in its market,” said
Amir Bassan-Eskenazi, CEO, President and Co-founder of BigBand
Networks. ”Meeting the bandwidth demands for more video
applications and services helps operators, like Gehua, stay ahead
of the competition, while opening up a large market opportunity for
BigBand. Digital video service providers around the world can
benefit from our industry-leading Edge QAM platforms."
Over 60 customers worldwide have deployed more than 900,000 QAM
channels with BigBand. BigBand's industry-leading Edge QAM
platforms provide combined support for broadcast, SDV, VOD, IP
video, modular CMTS, and DOCSIS® applications, including
3.0-compatible delivery service. From single purpose QAMs to a
multi-service platform, the company offers service providers the
flexibility to choose the right platform for their deployment,
space, and power consumption needs.
About BigBand Networks
BigBand Networks, Inc. (NASDAQ:BBND) provides broadband service
providers with innovative digital video networking solutions
designed to make it easier to move, manage and monetize video.
These solutions are based on BigBand's video-networking platforms
that are built to enable efficient and reliable delivery across a
wide range of services, including digital TV, high definition TV,
advanced advertising, IPTV, video-on-demand and interactive TV.
BigBand Networks has done business with more than 200 customers in
North America, Asia and Europe -- including seven of the ten
largest cable and telco service providers in North America. BigBand
Networks is based in Redwood City, Calif., with offices worldwide.
For additional information about the company, please call
+1.650.995.5000, email info@bigbandnet.com or visit
www.bigbandnet.com.
BEQ, BMR and BigBand Networks’ brand and product names are
service marks, trademarks or registered trademarks of BigBand
Networks, Inc. in the United States and other countries. All other
marks are the property of their respective owners.
This release contains "forward-looking statements" as defined
under the U.S. Federal Securities Laws, including the Private
Securities Litigation Reform Act of 1995 and is subject to the safe
harbors created by such laws. Forward-looking statements may relate
to, but are not limited to the functionality, programming potential
and other potential benefits to be derived by Gehua Cable and our
other customers from the use of the BigBand’s BEQ edge QAM and BMR
platforms. Forward-looking statements are based on current
expectations that involve a number of uncertainties and risks that
may cause actual events or results to differ materially. Factors
that could cause actual events or results to differ materially
include, among others, the following: rapid technological change
that can adversely affect the demand for BigBand’s products, design
flaws in BigBand’s edge QAMs and BMR, shifts in customer demand,
shifts in strategic relationships, delays in BigBand’s ability to
deliver or decisions to discontinue its products and services, or
announcements by competitors. These and other risks may be detailed
from time to time in BigBand’s periodic reports filed with the
Securities and Exchange Commission, copies of which may be obtained
from www.sec.gov. BigBand Networks is under no obligation to (and
expressly disclaims any such obligation to) update or alter its
forward-looking statements whether as a result of new information,
future events or otherwise. Information contained in our website is
not incorporated by reference in, or made part of this press
release.
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