Bilibili Publishes 2023 Environmental, Social and Governance Report
April 09 2024 - 4:51AM
Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX:
9626), an iconic brand and a leading video community for young
generations in China, today announced that it has published its
2023 Environmental, Social and Governance ("ESG") Report and is
accessible on the Company’s investor relations website at
http://ir.bilibili.com. The initiatives described in the report
speak to the Company’s long-standing commitment to sustainable
development, covering the impact on its users, content creators,
employees, partners and other stakeholders.
“With the mission to enrich the everyday life of
young generations in China, Bilibili actively shoulders social
responsibility,” said Mr. Rui Chen, chairman and chief executive
officer of Bilibili. “Consistently, we uphold stringent ESG
standards in our corporate governance and daily practices.
Alongside our content creators, employees, suppliers and other
partners, we will continue to incorporate ESG initiatives that
advance industry standards, enable more technological and content
innovations, and facilitate the sustainable development of our
society.”
Bilibili detailed its commitment to ESG
practices in the Company’s 2023 ESG report, which covers its
initiatives in content quality, community management, content
creator and supplier empowerment, cybersecurity and privacy
protection, minor protection, human capital, corporate governance,
charitable activities, positivity advocacy, environmental
protection and more. Bilibili aims to provide all its stakeholders
with a transparent view of its operations and procedures and how
the Company is instituting and championing positive change.
Highlights of Bilibili’s 2023 ESG
achievements:
1. Content Ecosystem &
Community Value
Bilibili fosters an ever-growing content
ecosystem where all users can enjoy the fulfilling content they
love. To ensure the sustainable development of the Company’s
content ecosystem, Bilibili is committed to continuously improving
its product offerings with cutting-edge technologies and by
maintaining an engaging community. Bilibili provides a haven for
its users, safeguarding users’ information security and supporting
their mental well-being. In 2023:
-
Approximately 4.3 billion average daily video views were generated,
over 95% of which came from PUGVs and Story Mode.
- Each user
spent around 97 minutes on Bilibili per day and generated over 15
billion interactions per month.
- Bilibili’s
proprietary Large Language Model “Index” was widely applied to its
products, developing various new functions and features to improve
users' and content creators’ experiences.
- Over 80% of
the Company’s business obtained ISO Information Security Management
System Certification and Bilibili was the first online video
platform in China to obtain App Security Certification from the
China Cybersecurity Review Technology and Certification
Center.
- Bilibili’s
Charging Station Program provided 73,000+ emotional support
sessions for its users.
2. Content Creator
Empowerment
Empowering content creators is one of the
Company’s top priorities, as they are the cornerstone of its
content ecosystem. Bilibili provides multiple avenues for content
creators to monetize their talents alongside various
creation-supporting tools, enabling them to consistently convert
their ideas into high-quality content, easily connect with their
fans, and seamlessly unlock their commercial value. In 2023,
Bilibili:
- Enabled over
3 million content creators to earn income on Bilibili, an increase
of 30% from the previous year.
- Broadened
income channels catering to different types of content creators.
More specifically:
- Over 1.8
billion content creators earned income via live broadcasting.
- Over 950,000
content creators joined various advertising plans, increasing the
number of content creators who earned income via video and live
commerce by 133% year over year.
- 2.4 million
creators earned income via the Company’s fan charging program.
- Over 200
creators achieved over RMB1 million in grossing revenue via premium
courses.
- Upgraded
creator rights protection mechanism, data analysis and review
system, and content creator academy to facilitate content creation
and account operation.
- Hosted the
6th Bilibili POWER UP ceremony to honor the top 100 content
creators, encouraging more content creators to produce ingenious
work and explore commercialization paths.
3. Human Capital and Corporate
Governance
Bilibili highly values its employees’
contribution to the Company and upholds responsible governance
practices. The Company strives to nurture talents by supporting
their career growth and development. Furthermore, the Company
remains steadfast in its commitment to compliant operations and the
protection of intellectual property. Toward those goals, in 2023,
Bilibili:
- Further
carried out its comprehensive employee welfare system, covering
100% of its full-time employees.
- Offered
multi-level targeted training programs tailored for employees at
various career stages, such as the B-STAR Graduate Scheme for
newcomers and the UP Plan for rising managers.
- Offered a
structured promotion program and a rotation program to support
internal mobility within the Company, encouraging diversified
career development.
- Ensured
sound business ethical standards by conducting business ethics
training sessions for 100% of Bilibili employees and members of the
Board of Directors.
- Further
enhanced comprehensive measures to protect intellectual property
rights.
4. Social Endeavors
Bilibili proactively looks out for broader
social needs, advocating for and addressing them using its platform
advantages. Bilibili also actively engages in various public
welfare initiatives and charitable acts. Additionally, the Company
leverages its platform's influence to disseminate positive content
and promote Chinese traditional culture. In 2023, Bilibili:
- Teamed up
with 37 well-known charitable organizations to launch 76 charitable
projects on the Bilibili Charity Platform, inspiring more than
800,000 users to donate over RMB17 million.
- Fostered
rural education by supporting six rural primary schools with 7,041
enrolled rural students.
- Supported
innovative projects for rural schools via the Bilibili Happy
Scholarship, which granted a total of over RMB1.19 million to these
programs.
- Engaged over
200 million users to study on Bilibili and over 2 million content
creators to submit pan-knowledge content on Bilibili.
- Became a
vibrant hub for users to cultivate hobbies, generating over 44
billion hobby-related video views
- Provided
culturally uplifting content on Bilibili that was welcomed by over
200 million traditional Chinese culture enthusiasts.
5. Environmental
Protection
Bilibili is diligently mindful of
climate-related issues and its potential impact on the global
environment. The Company fully integrates environmental protection
principles throughout its business activities while leveraging its
content library to raise awareness among users about environmental
protection. In 2023, Bilibili:
- Refined its
overall greenhouse gas emission verification plan to gradually
explore an effective carbon reduction path.
- Implemented
more green operation initiatives in data centers and achieved an
average actual PUE of 1.3 or lower across all leased data
centers.
- Provided
shuttle bus services between office areas in Shanghai offices to
reduce the use of private cars and emissions from commuting.
- Raised
public awareness on environmental protection-related topics,
generating 12.6 billion relevant video views.
The Company’s 2023 ESG report is available in
both Chinese and English. To support environmental conservation, it
is strongly recommended to use the electronic version, accessible
on the Company’s investor relations website at
http://ir.bilibili.com and the HKEX’s website at
http://www.hkexnews.hk.
About Bilibili Inc.
Bilibili is an iconic brand and a leading video
community with a mission to enrich the everyday lives of young
generations in China. Bilibili offers a wide array of video-based
content with All the Videos You Like as its value proposition.
Bilibili builds its community around aspiring users, high-quality
content, talented content creators and the strong emotional bonds
among them. Bilibili pioneered the “bullet chatting” feature, a
live comment function that has transformed our users’ viewing
experience by displaying the thoughts and feelings of audience
members viewing the same video. The Company has now become the
welcoming home of diverse interests among young generations in
China and the frontier for promoting Chinese culture across the
world.
For more information, please visit:
http://ir.bilibili.com.
For investor and media inquiries, please
contact:
In China:
Bilibili Inc.Juliet YangTel: +86-21-2509-9255
Ext. 8523 Email: ir@bilibili.com
Piacente Financial CommunicationsHelen WuTel:
+86-10-6508-0677Email: bilibili@tpg-ir.com
In the United States:
Piacente Financial CommunicationsBrandi
PiacenteTel: +1-212-481-2050Email: bilibili@tpg-ir.com
Bilibili (NASDAQ:BILI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Bilibili (NASDAQ:BILI)
Historical Stock Chart
From Jul 2023 to Jul 2024