Raise Your Glass to Innovation, Collaboration,
and the Coolest Beer of the Summer, as BJ's Restaurants and
Lagunitas Debut Their Unique IPL Brew!
HUNTINGTON BEACH, Calif., July 11,
2024 /PRNewswire/ -- Attention beer buffs and lager
lovers: BJ's Restaurants, Inc.® (NASDAQ: BJRI) is
turning up the cool factor with its newest brew, Cool Tricks™ IPL,
a unique twist on the beloved IPA, crafted in collaboration with
the legendary Petaluma,
California-based Lagunitas Brewing Co. This summer sensation
is exclusively on tap at BJ's through mid-August, while supplies
last, bringing beer lovers a hop-tastic adventure with every
sip.
This collaboration with Lagunitas Brewing
Co. has been a fantastic journey of creativity and
innovation.
Cool Tricks™ IPL (India Pale
Lager) is not just another beer. It's a harmony of hoppy IPA
(Indian Pale Ale) aromas and flavors, smoothed out by a colder,
longer-lagering process. Imagine the crisp, refreshing taste of a
lager with the bold, hoppy punch of an IPA—sounds like the perfect
summer sip, right?
BJ's R&D Brewmaster, Aaron
Stueck, and Lagunitas'
'Brewmonster', Jeremy Marshall,
spent four months in a whirlwind of brainstorming and brewing to
create and perfect this one-of-a-kind beer. Featuring a new hop
variety, Elani, (think tropical fruit meets PEZ candy) and a spicy
kick from rye malt, this beer is an adventure for the taste buds.
Adding aromatic flair, terpenes make the nose tingle with
delight.
"We're incredibly excited to introduce Cool Tricks™ IPL to our
guests," said Alex Puchner, Senior
Vice President of Brewery Operations at BJ's Restaurants, Inc.
"This collaboration with Lagunitas Brewing Co. has been a fantastic
journey of creativity and innovation. Cool Tricks™ IPL is the
quintessential blend of our brewing philosophies and the perfect
result of a couple of old dogs doing new tricks to bring a fresh
and unique experience to the craft beer scene. We can't wait for
our guests to enjoy the tropical flavors, spicy rye finish,
enhanced hop aroma and smooth drinkability that make this beer
truly special."
In celebration of Cool Tricks™ IPL, BJ's invites fans to show
their pets' "cool tricks" and snap, post and tag BJ's for a chance
to win a custom Cool Tricks bandanna or grand prize Cool Tricks
skateboard. To enter, follow @bjsrestaurants on Instagram or TikTok
and tag #CoolTricksIPL. For rules, please visit
https://www.bjsrestaurants.com/marketing-pages/cool-tricks-contest.
Cheers to Cool Tricks!
For more information on Cool Tricks™ IPL, BJ's full lineup of
craft beers and delicious menu items, visit www.bjsrestaurants.com
or follow @bjsrestaurants on Instagram, Facebook and TikTok.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc.
is a national brand with brewhouse roots where Craft
Matters®. BJ's broad menu has something for everyone:
slow-roasted entrees, like prime rib, BJ's EnLIGHTened
Entrees® including Cherry Chipotle Glazed Salmon,
signature deep-dish pizza and the often-imitated, but
never-replicated world-famous Pizookie® dessert. The
winner of the 2024 Vibe Vista Award for Best Overall Beverage
Program for Multi-Unit Chain Restaurants and the most decorated
restaurant-brewery in the country, BJ's has been a pioneer in the
craft brewing world since 1996 and takes pride in serving BJ's
award-winning proprietary handcrafted beers, brewed at its brewing
operations in four states and by independent third-party craft
brewers. The BJ's experience offers high-quality ingredients, bold
flavors, moderate prices, sincere service and a cool, contemporary
atmosphere. Founded in 1978, BJ's owns and operates over 200 casual
dining restaurants in 31 states. All restaurants offer dine-in,
take-out, delivery and large party catering.
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SOURCE BJ’s Restaurants, Inc.