NORWALK,
Conn., June 13, 2024 /PRNewswire/ -- Today,
Priceline announced the appointment of Omnicom Media Group's PHD as
its new brand media agency of record. The announcement follows a
competitive review to select a media agency partner to drive
customer growth and brand equity for the iconic online travel
agency.
The agency joins Priceline in the second year of its Cannes
Lions award-winning 'Go to Your Happy Price,' brand platform, as
the disruptor travel brand continues to create brand reappraisal
through forward-thinking shifts in media strategy alongside
innovative digital and influencer initiatives.
On the heels of a successful campaign launch year, Priceline
continues to engage travelers with innovative and first-to-market
solutions designed to get them to their happy place for a happy
price more seamlessly than ever – evidenced by its industry-leading
GenAI travel assistant, Penny; the first-ever Amazon Prime Day
travel partner; and recent "Eras to End Zone" Super Bowl influencer
activation.
Priceline's selection of the new media agency reflects its
commitment to innovation, precision marketing and delivering
exceptional experiences and value to travelers. PHD will partner
with Priceline's internal teams in data-driven media strategy,
planning and buying to drive reappraisal and growth amongst new
customers in key traveler segments.
"Priceline has always been about helping people experience the
moments that matter most to them, with travel deals they can't find
anywhere else. We believe in the power of brand media to make
travelers take notice and think differently about Priceline," said
Lesley Klein, Senior Vice President,
Strategy and Brand Marketing, Priceline. "PHD will be a critical
partner in co-authoring our future vision and in developing
stand-out opportunities that create meaningful impact."
"For 25 years, Priceline has been helping travelers experience
moments that matter," said Michael
Solomon, CEO, PHD USA. "As
their brand media AOR, PHD will ensure that promise extends to how
consumers experience the brand across the customer journey,
leveraging data and cultural signals to turn every consumer
engagement into a moment that matters."
Priceline tapped media and marketing advisory firm MediaLink to
support its review process. The new agency appointment is effective
immediately.
About Priceline
Priceline, part of Booking Holdings
Inc. (NASDAQ: BKNG), has been a leader in online travel for
twenty-five years. Priceline's proprietary deals technology pairs
negotiation with innovation to analyze billions of data points to
generate deep discounts for customers they can't find anywhere
else. Travelers have access to millions of hotels, flights,
alternative accommodations, rental cars, cruises, vacation packages
and experiences from trusted brands in over 116 countries around
the world, 24/7 customer service and incremental savings when
becoming a Priceline VIP. By making affordable travel within reach
for all, Priceline helps millions of customers each year be there
for the moments that matter to them. Because where your happy place
meets your happy price, that place is Priceline.
About PHD
PHD, an Omnicom Media Group Agency,
helps the world's leading brands outthink, outpace, and outgrow the
marketplace with a next-generation network of tools, talent and
technology engineered for connected intelligence. Collaborating on
the AI-powered Omni operating system, 6500 people in 81 offices
across 74 countries connect data, technology, and human expertise
to deliver modern media solutions that drive brands and businesses
forward. Headquartered in the UK, PHD is currently the most awarded
media agency network in the world according to the WARC Media 100,
an independent ranking of campaigns and companies for creativity
and innovation; and was named 2024 Global Media Network of the Year
by leading US advertising publication Adweek.
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SOURCE Priceline