- September is revealed as one of the most popular months for
solo travel & dining
- 50% of Americans plan to travel alone this year, 52% will
dine as a party of one
- Washington D.C. revealed as
the top destination for solo dining and travel in the U.S., with
Berlin the top international
destination
STAMFORD, Conn. and
SAN FRANCISCO, Aug. 20, 2024 /PRNewswire/ -- Ahead of September,
one of the most popular months for solo travel and
dining,1 KAYAK and OpenTable are teaming up to launch
a solo travel and dining guide, a go-to source for the hottest
solo travel destinations, must-visit restaurants, and expert tips.
Solo dining bliss with data-driven insights and inspiration.
Survey data2 from KAYAK and OpenTable shows a strong
appetite for solo adventures (81% of Americans have dined solo and
70% have traveled solo), and aims to help travelers determine where
to embark on their next solo trip.
KAYAK: Top Destinations for Solo Travelers
With
average hotel prices, flight costs, meal expenses, safety
considerations, local attractions and the share of solo dining in
mind, the guide includes a dynamic ranking of the top destinations
for solo travelers.3
Washington, D.C. is the #1 destination for solo travel and
dining in the U.S., followed by Boston, Chicago, Atlanta and Salt
Lake City, with the full Top 15 ranking revealed here. For
those eyeing solo international adventures (which over 1 in 5
Americans (22%) say they are considering2), Berlin, Vancouver, Montreal, Paris, and Milan capture top honors for international
destinations favored by U.S. solo travelers, with the full Top 10
ranking revealed here.
"Search share for solo hotel rooms are up 38% since 2019, making
solo travel one of this year's hottest trends,4" shared
Matt Clarke, the VP of NA Marketing
at KAYAK. "And if you're flying solo, chances are you're dining
solo too. With one third (33%) of Americans trusting fellow
travelers and experts for their solo adventures, we tapped KAYAK
travel experts and the dining pros at OpenTable for their best solo
travel and dining hacks and tips."
OpenTable: Top Spots for Solo Diners
Survey
data2 also shows that 52% of Americans plan to dine solo
this year, however, 37% report that feeling stuck when it comes to
finding inspiration is their biggest barrier to dining solo. To
accompany KAYAK's top solo travel picks, OpenTable is dishing out
the top 5 solo dining spots in every destination, based on its
popularity among solo diners, plus a selection of restaurants
beloved by our OpenTable team for solo dining.
"Solo dining is one of the standout trends of 2024, up 8% from
last year.6 Our data also shows solo diners tend to
be big spenders, splurging 48% more per person compared to the
average diner,7" said Robin
Chiang, SVP of Growth for OpenTable.
The data-driven list features 75 restaurants across America
including: Bistro Du Jour in
Washington, D.C., Little Whale in
Boston, Tre Dita in Chicago, Ecco Buckhead in Atlanta and Current Fish & Oyster in
Salt Lake City. Internationally,
the list highlights 50 restaurants: Funky Fisch in Berlin, Tableau Bar Bistro in Vancouver, Brasserie 701 in Montreal, Tracé in Paris and Ristorante Torre in Milan. Check out the Top Restaurants for Solo
Dining to see the full list5.
OpenTable recently launched Icons, a destination featuring the
best of the best restaurants in select cities, to help locals and
travelers score a hot table. "Between Icons and our solo dining and
travel guide – which features restaurants for solo travelers, by
solo travelers – we have dining covered for your next trip," Chiang
continued.
For more information KAYAK and OpenTable's solo travel and
dining guide, head to www.kayak.com/c/solo
About KAYAK
KAYAK, part of Booking Holdings (NASDAQ:
BKNG), is the world's leading travel search engine. With billions
of queries across our platforms, we help people find their perfect
flight, stay, rental car and vacation package. We also support
business travelers with our corporate travel solution.
About OpenTable
OpenTable, a global leader in
restaurant tech and part of Booking Holdings,
Inc. (NASDAQ: BKNG), helps more than 60,000 restaurants
worldwide fill 1.7 billion seats a year. OpenTable's world-class
technology empowers restaurants to focus on what matters most –
their team, their guests, and their bottom line – while enabling
diners to discover and book the perfect restaurant for every
occasion.
Methodology
1 OpenTable & KAYAK Data:
OpenTable looked at the share of solo dining by month in 2023 and
KAYAK looked at the largest share of hotel searches for one person
by month in 2023.
2 Survey Methodology: An online survey was conducted
by PureSpectrum among 2,000 general consumers in the US. Within
this sample, major cities have been weighted for direct comparison.
The research fieldwork took place between 3rd - 5th June 2024.
3KAYAK & OpenTable Data: A total of 25 cities
have been selected based on the largest share of solo travel
searches made on KAYAK and the share of solo dining at OpenTable
restaurants. The solo travel share has been identified based on the
hotel searches for one person conducted from January 1, 2024 to June
30, 2024 for the travel period between January 17, 2024 and November 30, 2024. To identify solo dining share,
OpenTable looked at solo seated diners from phone, online and
walk-in reservations from January 1,
2023 to December 31, 2023 in
cities with over 50 restaurants on the platform as of January 1, 2024.
4KAYAK Data: To determine trends in solo travel
compared to 2019, KAYAK looked at the share of hotel searches for
one person based on searches conducted from 1/1/24 - 6/30/24 for travel between 1/7/24 - 11/30/24. To compare
year-over-five-year, KAYAK considered hotel searches for one person
based on searches conducted from 1/1/19 -
6/30/19 for travel between 1/7/19 -
11/30/19.
5OpenTable's Top Restaurants for Solo Dining is
generated from OpenTable diner reviews and dining metrics from
April 1, 2023 - May 31, 2024. Restaurants with a minimum
threshold of diner reviews were considered and evaluated by a
compilation of unique data points, including diner ratings, the
percentage of five star reviews, the number of alerts set, the
percentage of reservations made in advance and direct searches.
Metrics were weighted to comprise an overall score. The qualified
restaurants were then ranked by the percentage of solo dining.
6OpenTable Data: OpenTable looked at online
reservations for all restaurants active on the OpenTable platform
for parties of 1 from June 1 2023 to
May 31 2024, and compared it to the
corresponding period in 2023.
7OpenTable Data: OpenTable looked at the average
spend per guest for parties of one and overall from June 1 2023 to May
31 2024.
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SOURCE KAYAK