Blued launches HIV awareness campaign in South Korea together with influencers and NGOs
May 06 2022 - 8:00AM
Blued, a world-leading online LGBTQ+ community platform connecting
over 60 million users across continents, has launched an HIV
awareness and testing campaign in South Korea, teaming up YouTube
influencers and NGOs such as the Seoul iSHAP Center and the Korea
Medical Assistance Foundation. Besides raising awareness on HIV
testing, the campaign also highlights the importance of
pre-exposure prophylaxis (PrEP), a medication that is highly
effective at preventing HIV transmission when taken as prescribed.
“Community sits at the heart of Blued, which is why
we have invested significant resources in building up local
partnerships and services that meet the needs of our South Korean
users,” says Nam Kiwoong, Country Manager of Blued South Korea.
“Moving forward, we will continue to raise awareness of the diverse
health topics that directly impact our community.”
During the campaign, Blued South Korea’s launch
screen and banners will feature a campaign visual. When clicked,
the campaign visual leads to an H5 of the campaign video, in which
a local YouTube influencer discusses how he and his boyfriend
undergo regular HIV testing and encourages Blued users to do so as
well.
As part of the campaign, Blued will also conduct
two one-hour livestreams, at 9PM on May 10 and May 17,
respectively. The influencer will participate, along with iSHAP, an
AIDS prevention center run by the Korea Federation for HIV/AIDS
Prevention. The livestreams will illuminate the importance of PrEP
and dispel misunderstandings, as well as share other key
information. Currently, the Korea Medical Assistance Foundation is
also running a special PrEP promotion, reimbursing 50% of the cost
for those who present a purchase certificate.
“At Blued, we consider the health and safety of our
users as our number one priority,” says Liang Zhao, Chief Risk
Officer of BlueCity. “That’s why we are constantly innovating the
possibilities of healthcare technology, so that we can broaden
access to safe sex services and enhance the well-being of our
community.”
Blued has already spearheaded several health
initiatives in South Korea. As the country’s leading LGBTQ app, it
has invited local NGOs onto the app to carry out one-on-one
consultations with its user base. These verified organizations
carry a blue label on the app, so that users can quickly grasp that
it is an official NGO account. Currently, Blued South Korea boasts
two such NGOs, iSHAP and the Korea Medical Support Foundation. The
former provides HIV testing, free condom and lubricant delivery,
and HIV-related information, while the latter offers mental health
support and PrEP access. More NGOs are set to join Blued in the
near future.
During the pandemic, Blued provided online training
sessions and over 13,000 sterilization supplies to more than 110
LGBTQ offline spaces, in addition to co-sponsoring the Seoul x
COVID-19 Sexual Minority Emergency Response Headquarters
initiative. It also sponsored the movie Made on the
Rooftop, the closing film of the 2020 Seoul International
Pride Film Festival.
About BlueCityBlueCity (NASDAQ:
BLCT) is a world-leading online LGBTQ community providing a
comprehensive suite of services to foster connections and enhance
the wellbeing of the global LGBTQ community. The company fulfills
both the daily and lifelong needs of its members through a wide
range of targeted and tailored services, including social
networking, livestreaming and health-related services. With
commitment to providing high-quality user experience, ensuring
privacy protection, and promoting community health and well-being,
BlueCity has captured the hearts and minds of LGBTQ people across
the globe. Available in 13 languages, BlueCity's mobile app Blued
has connected more than 60 million registered users in about 170
countries and regions. According to Frost and Sullivan 2020, it is
the largest online LGBTQ community in China, India, South Korea,
Thailand and Vietnam by MAUs.
Media Contact:Vincent Tangtangyue@bluecity.com
A photo accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/75e61563-f469-4f55-8788-0d081e670611
BlueCity (NASDAQ:BLCT)
Historical Stock Chart
From Sep 2024 to Oct 2024
BlueCity (NASDAQ:BLCT)
Historical Stock Chart
From Oct 2023 to Oct 2024