Bojangles’® To Use its Iconic Bo-Berry Biscuit® To Help Boost Breast Cancer Awareness, Education and Early Detection
October 04 2016 - 12:43PM
Business Wire
(NASDAQ: BOJA) – To focus more consumer attention on the
importance of early detection and education for those affected by
breast cancer, now through October 30 participating Bojangles’
restaurants will stripe their signature Bo-Berry Biscuits with
sweet icing in a lovely shade of pink.
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Now through October 30, participating
Bojangles' restaurants will stripe their signature Bo-Berry
Biscuits with sweet icing in a lovely shade of pink (Photo:
Bojangles').
Bojangles’ and its long-time packaging supplier, D&W Fine
Pack, come together annually in their support of the National
Breast Cancer Foundation (NBCF), and its mission to provide help
and hope to those affected by breast cancer through early
detection, education and support services. This year Bojangles’
will donate $10,000 to the foundation.
In addition to striping its Bo-Berry biscuits with pink icing,
Bojangles’ will use pink drinking straws and add NBCF contact
information to its in-store signage to encourage patrons to learn
more about the organization and the wonderful work it does in the
community.
“This year as part of our annual donation and support of the
National Breast Cancer Foundation, we wanted to do more to draw
attention to breast cancer health, so we’ve come up with a uniquely
Bojangles’ way of reminding our loyal customers how important it is
to help organizations that provide critical services to those
diagnosed with breast cancer,” said Bojangles’ Senior Vice
President of Marketing Randy Poindexter. “Our iconic Bo-Berry
biscuit is the perfectly sweet vehicle to highlight our commitment
to increasing awareness and doing what we can to help improve
breast health care. The National Breast Cancer Foundation provides
life-saving services to underserved communities in partnership with
hospitals across the country, and we are happy to do what we can to
shine a light on the valuable services they provide.”
About National Breast Cancer Foundation, Inc.®
(NBCF)
Recognized as one of the leading breast cancer organizations in
the world, NBCF’s mission is to help women now by providing help
and inspiring hope to those affected by breast cancer through early
detection, education and support services. A recipient of Charity
Navigator’s highest 4-star rating for 11 years, NBCF provides women
Help for Today…Hope for Tomorrow® through its National Mammography
Program, Beyond The Shock®, Early Detection Plan, and breast cancer
research programs. For more information, please visit
www.nbcf.org.
About Bojangles’, Inc.
Bojangles', Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, craveable food made from our Southern recipes.
Founded in 1977 in Charlotte, N.C., Bojangles' serves menu items
such as delicious, famous chicken, made-from-scratch buttermilk
biscuits, flavorful fixin's and Legendary Iced Tea®. At June 26,
2016, Bojangles' had 689 system-wide restaurants, of which 295 were
company-operated and 394 were franchised restaurants, primarily
located in the Southeastern United States. For more information,
visit www.bojangles.com or follow Bojangles' on Facebook and
Twitter.
Forward-Looking Statements
This press release contains forward-looking statements. All
statements other than statements of historical fact included in
this press release are forward-looking statements. These statements
are not guarantees of future performance and involve a number of
known and unknown risks, assumptions, trends, uncertainties and
factors that are beyond our control. Should one or more of these
risks or uncertainties materialize or should underlying assumptions
prove incorrect, actual results may vary materially from those
anticipated, estimated or projected. We undertake no obligations to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise than as
required under the federal securities laws.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161004006348/en/
Bojangles’ PR/Media RelationsBrian K. Little,
704-519-2118blittle@bojangles.com
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