Biscuits, Birdies & Eagles: Bojangles’® Continues Partnership with Pro Golfer Chesson Hadley
April 30 2018 - 9:45PM
Business Wire
Chesson to kick off tournament week in
Charlotte by making biscuits at Bojangles’
Company to make donation to MDA for every
birdie and eagle Chesson makes
Charlotte-based Bojangles’ (NASDAQ: BOJA), the popular
restaurant brand famous for its Southern-inspired recipes and
breakfast served fresh All Day, Every Day, will partner with PGA
TOUR golfer Chesson Hadley for a fifth-consecutive year.
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PGA TOUR golfer Chesson Hadley will sport
the Bojangles' logo on his apparel throughout the 2018 season.
(Photo: Bojangles')
Hadley will sport the iconic Bojangles’ logo on his polo shirts
and outerwear throughout the 2018 season. The Raleigh, N.C. native
will also join Bojangles’ for several marketing initiatives this
year, including Hadley visiting the Bojangles’ restaurant on 1407
East 3rd Street (near uptown Charlotte) this Wednesday, May 2, from
9 a.m. to 10 a.m. to work a shift prior to his competing in the
Wells Fargo Championship.
“After several weeks on the road, I’m always ready for a trip to
my local Bojangles’,” said Hadley. “I have always admired the
company’s values, commitment to the community, and of course, their
delicious food. I’m looking forward to enjoying plenty of birdies
and Bojangles’ biscuits this year.”
- When Chesson visits Bojangles’ for
breakfast, he orders… a Cajun Filet Biscuit® or Sausage and Egg
Biscuit, Seasoned Fries and a Legendary Iced Tea®
- For lunch or dinner, Chesson
orders… a Chicken Supremes® combo, Seasoned Fries and a
Legendary Iced Tea®
During this week’s Wells Fargo Championship, for every birdie
Chesson makes during his four rounds of competition, Bojangles’
will donate $100 to the Charlotte chapter of the Muscular Dystrophy
Association (MDA). The brand will also donate $250 for every eagle
he makes. Bojangles’ fundraised more than $600,000 dollars for the
MDA during their company-wide campaign which concluded earlier this
year.
“Sports marketing has been a part of the Bojangles’ experience
for decades,” said Randy Poindexter, Senior Vice President of
Marketing for Bojangles’. “We strive to develop long-term
partnerships that make sense for our brand. Chesson makes no secret
how much he loves Bojangles’ and we’re big fans of his, so from the
beginning, this partnership has been a wonderful fit for us. We
look forward to Chesson continuing to play great golf, especially
this weekend in Charlotte for our friends at MDA.”
Follow Bojangles’ on Twitter and Instagram (@Bojangles1977) and
Chesson Hadley on Twitter (@chessonhadley).
Chesson’s career highlights:
- Has scored six top-10 finishes during
the 2017-2018 PGA TOUR season
- Currently ranked 19th in FedEx Cup
Points and 70th in the Official World Golf Rankings
- 2017 Web.com Tour Player of the
Year
- 2014 PGA TOUR Rookie of the Year
- PGA TOUR Winner – 2014 Puerto Rico
Open
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, craveable food made from our Southern recipes,
including breakfast served All Day, Every Day. Founded in 1977 in
Charlotte, N.C., Bojangles’® serves menu items such as
made-from-scratch biscuit breakfast sandwiches, delicious
hand-breaded bone-in chicken, flavorful fixin’s (sides) and
Legendary Iced Tea®. At December 31, 2017, Bojangles’ had 764
system-wide restaurants, of which 325 were company-operated and 439
were franchised restaurants, primarily located in the Southeastern
United States. For more information, visit www.bojangles.com or
follow Bojangles’ on Facebook and Twitter.
Forward-Looking Statements
This press release contains forward-looking statements. All
statements other than statements of historical fact included in
this press release are forward-looking statements. These statements
are not guarantees of future performance and involve a number of
known and unknown risks, assumptions, trends, uncertainties and
factors that are beyond our control. Should one or more of these
risks or uncertainties materialize or should underlying assumptions
prove incorrect, actual results may vary materially from those
anticipated, estimated or projected. We undertake no obligations to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise than as
required under the federal securities laws.
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version on businesswire.com: https://www.businesswire.com/news/home/20180430006614/en/
Bojangles’ PR & Media RelationsCliff Cermak,
704-519-2126ccermak@bojangles.com
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