Bon Natural Life Limited Announces Brand Strategic Cooperation with Guangdong JUWO
May 14 2024 - 11:55AM
Bon Natural Life Limited (Nasdaq: BON) (“BON” or the “Company”),
one of the leading bio-ingredient solutions providers in the
natural, health and personal care industries, today announced that
its operating subsidiary, Xi’an App-Chem Bio (Tech) Co., Ltd.,
reached a strategic cooperation agreement with Guangdong JUWO
Trading Co., Ltd. (“JUWO”) regarding the construction and
development of marketing and supply chain systems for liquor
distribution and sales, liquor brands, functional liquor and
hangover relief products in mainland China on May 8, 2024.
The Company has granted JUWO non-exclusive
authority to use the Company’s Brand “App-chem” in the products in
the cooperation as “Jiangwang and App-Chem Co-Branding” for
alcoholic health products. In this cooperation, JUWO and the
Company will launch liquor products under this brand. In addition,
JUWO will be responsible for the promotion and marketing of
App-Chem’s alcoholic health products, opening the first cooperation
between App-Chem’s brand and JUWO’s Chinese Moutai-flavor liquor
brand and promoting integrated innovation and market expansion
combining Bio-tech and Chinese Moutai-flavor liquor.
Specialized in the commercial marketing of
Moutai-flavor liquor in mainland China with more than 10-years’
experience in the liquor commercial distribution market, JUWO’s
team has successfully created a variety of Moutai-flavor liquor
brands, holding abundant channel distribution resources online and
offline in liquor market all over China. The strategic cooperation
aims to jointly create high-quality health alcoholic and related
products that show the beauty of the combination of traditional
Chinese culture and modern technology by utilizing the brand
influence of App-Chem in the industry and JUWO’s advantages in
distribution and channels in the liquor market.
Mr. Yongwei Hu, Chairman and CEO of BON, stated,
“We are very pleased to have a brand strategic cooperation with
Guangdong JUWO. We will bring consumers an excellent and innovative
product experience, and also work together to develop a new market
landscape, which will achieve our business category expansion based
on core technology advantages and enhance our competitiveness in
the bio-tech industry. The cooperation will bring enormous growth
potential to the Company, and we look forward to creating more
success stories with our partners and enhancing the Company’s value
and profitability to reward our shareholders with even more
lucrative results.”
About Bon Natural Life Limited
(“BON”)
BON is a Cayman Islands company engaged in the
business of natural, health, and personal care industries. For more
information, please visit http://www.bnlus.com.
For more information, please contact:
Cindy Liu | IREmail: bonnatural@appchem.cn
Safe Harbor Statement
This press release contains certain statements
that may include “forward-looking statements.” All statements other
than statements of historical fact included herein are
“forward-looking statements.” These forward-looking statements are
often identified by the use of forward-looking terminology such as
“believes,”“expects” or similar expressions, involve known and
unknown risks and uncertainties. Although the Company believes that
the expectations reflected in such forward-looking statements are
reasonable, they do involve assumptions, risks, and uncertainties,
and these expectations may prove to be incorrect. You should not
place undue reliance on these forward-looking statements, which
speak only as of the date of this press release. The Company’s
actual results could differ materially from those anticipated in
these forward-looking statements as a result of a variety of
factors, including those discussed in the Company’s periodic
reports that are filed with the Securities and Exchange Commission
and available on its website (http://www.sec.gov). All
forward-looking statements attributable to the Company or persons
acting on its behalf are expressly qualified in their entirety by
these factors. Other than as required under the securities laws,
the Company does not assume a duty to update these forward-looking
statements.
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